Online Food Delivery

The projected revenue in the Online Food Delivery market for Australia is estimated to reach US$11.29bn in 2024.
This market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.89%, resulting in a projected market volume of US$16.51bn by 2029.
In Australia, the Grocery Delivery market is anticipated to experience a revenue growth of 13.7% in 2025.0.
The projected market volume for this market is US$8.95bn in 2024.
In a global comparison, China is predicted to generate the highest revenue in the Online Food Delivery market, with US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Australia is projected to amount to US$1.17k in 2024.
In the Grocery Delivery market, the number of users is expected to reach 9.8m users by 2029.
The user penetration rate in this market will be at 31.3% in 2024.
In Australia, the online food delivery market is experiencing a surge in demand due to the convenience and safety it offers amidst the COVID-19 pandemic.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Australia is a country with a unique culinary landscape, from its famous meat pies to its love for seafood. However, in recent years, there has been a significant shift in the way Australians consume food, with the rise of online food delivery services.

Customer preferences: Australians are known for their busy and fast-paced lifestyle, which has led to an increase in demand for online food delivery services. Customers are looking for convenience and speed, and online food delivery services provide just that. Moreover, online food delivery services offer a wide range of cuisines, from local Australian dishes to international cuisines, catering to the diverse tastes of customers.

Trends in the market: The online food delivery market in Australia has been growing rapidly in recent years. The market is highly competitive, with both local and international players vying for a share of the market. One of the major trends in the market is the increasing adoption of mobile apps for food delivery. Customers are turning to mobile apps for their food delivery needs, as it provides a seamless and hassle-free experience.Another trend in the market is the rise of healthy food options. Customers are becoming more health-conscious, and this has led to an increase in demand for healthy food options. Online food delivery services are catering to this demand by offering healthy food options, such as salads, smoothie bowls, and vegan meals.

Local special circumstances: Australia has a unique food culture, and this has had an impact on the online food delivery market. One of the challenges faced by online food delivery services in Australia is the vastness of the country. Australia is a large country, and delivery services need to cover vast distances to reach customers. This has led to the development of innovative delivery models, such as drone delivery and delivery by bike.

Underlying macroeconomic factors: The Australian economy has been growing steadily in recent years, and this has had a positive impact on the online food delivery market. The growth of the economy has led to an increase in disposable income, which has led to an increase in demand for online food delivery services. Moreover, the growth of the gig economy, with more people working as freelancers and contractors, has led to an increase in demand for online food delivery services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.