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Quick Commerce - Australia

Australia

The Quick Commerce market in Australia is expected to generate a revenue of US$1.15bn in 2024.
This market is projected to experience a steady annual growth rate (CAGR 2024-2029) of 7.09%, resulting in a market volume of US$1.62bn by 2029.
By that year, the number of users in the Quick Commerce market is predicted to reach 4.5m users, with a user penetration rate of 15.9%.
In comparison, the user penetration rate in 2024 is estimated to be 12.2%.
The average revenue per user (ARPU) is expected to be US$352.50.
In terms of global comparison, China leads the way in revenue generation within the Quick Commerce market, with an estimated revenue of US$80,840.00m in 2024.
Furthermore, China is projected to have the highest user penetration rate of 21.4% within this market.
In Australia, the Quick Commerce market is thriving as consumers increasingly rely on convenient and efficient delivery services for their everyday needs.

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Analyst Opinion

Quick Commerce, also known as q-commerce, is a rapidly growing market in Australia. With the convenience it offers, it has become a popular choice for customers who prefer to get their products delivered quickly.

Customer preferences: Customers in Australia have shown a growing interest in online shopping, especially during the pandemic when physical stores were closed. With the rise of q-commerce, customers can now order products and receive them within a few hours. This has become a preferred option for customers who value convenience and time-saving.

Trends in the market: The q-commerce market in Australia has witnessed significant growth in recent years. Major players in the market have expanded their services to more areas, making it easier for customers to access their products. Moreover, the market has seen the emergence of new players, which has increased competition and led to more innovation in the industry. The trend of same-day delivery has become increasingly popular, and companies are investing in technology to make the process more efficient.

Local special circumstances: Australia's geography and population density have presented unique challenges for the q-commerce market. With a large landmass and a relatively small population, it can be challenging for companies to offer same-day delivery in remote areas. However, companies have found innovative solutions to overcome these challenges, such as partnering with local businesses to provide delivery services.

Underlying macroeconomic factors: The growth of the q-commerce market in Australia is also driven by underlying macroeconomic factors. The country has a strong economy, which has led to an increase in disposable income and consumer spending. Moreover, the country has a high internet penetration rate, making it easier for customers to shop online. The pandemic has also accelerated the growth of the market, as customers have become more reliant on online shopping.In conclusion, the q-commerce market in Australia is witnessing significant growth, driven by customer preferences for convenience and time-saving. The market has seen the emergence of new players and increased competition, leading to more innovation in the industry. While the country's geography and population density present unique challenges, companies have found innovative solutions to overcome them. The underlying macroeconomic factors, such as a strong economy and high internet penetration rate, have also contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.