The convenience of online shopping has made grocery delivery services a popular choice for Australians. With the busy lifestyle of modern consumers, the demand for grocery delivery services has risen in recent years.
Customer preferences: Customers in Australia are increasingly turning to online grocery shopping as it saves them time and effort. The convenience of having groceries delivered to their doorstep is a major factor driving the growth of the grocery delivery market. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping as consumers are avoiding crowded places such as supermarkets.
Trends in the market: The grocery delivery market in Australia is highly competitive, with both local and international players vying for market share. The market is dominated by major players such as Coles and Woolworths, who have a strong presence in the traditional brick-and-mortar retail space. However, new entrants such as Amazon Fresh and HelloFresh are disrupting the market with their innovative business models.One trend in the market is the rise of meal kit delivery services. These services offer pre-portioned ingredients and recipes, making it easier for consumers to cook at home. Meal kit delivery services have become increasingly popular in Australia as consumers are looking for ways to eat healthier and save time.Another trend is the increasing use of technology in grocery delivery services. Companies are using artificial intelligence and machine learning to optimize their delivery routes and improve the customer experience. This has led to faster delivery times and more accurate delivery estimates.
Local special circumstances: Australia has a unique geography, with a large landmass and a relatively small population. This presents challenges for grocery delivery companies as they need to cover large distances to reach customers. Additionally, Australia has a highly urbanized population, with most people living in major cities. This means that grocery delivery companies need to focus on serving urban areas to be successful.
Underlying macroeconomic factors: The Australian economy has been growing steadily in recent years, which has led to increased consumer spending. Additionally, the rise of e-commerce has created new opportunities for businesses to reach customers. The COVID-19 pandemic has accelerated the shift towards online shopping, which has led to increased demand for grocery delivery services. As a result, the grocery delivery market in Australia is expected to continue to grow in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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