The Online Food Delivery market in Mauritius has seen significant growth over the past few years, with more and more consumers opting for the convenience of ordering food online.
Customer preferences: Mauritian consumers are increasingly turning to online food delivery services due to the convenience they offer. With busy lifestyles and longer working hours, many people find it difficult to cook at home and prefer the ease of ordering food online. Additionally, the COVID-19 pandemic has further accelerated this trend, as more people are staying at home and avoiding crowded places.
Trends in the market: One of the biggest trends in the online food delivery market in Mauritius is the rise of mobile apps. Many companies have developed their own apps, allowing customers to easily browse menus, place orders, and track deliveries from their smartphones. Another trend is the increasing popularity of healthy food options, with many online delivery platforms offering a wide variety of healthy meals to cater to the growing demand for healthier food choices.
Local special circumstances: Mauritius is a small island nation with a diverse population, which has led to a unique food culture. The country has a rich culinary heritage, with influences from Indian, Chinese, African, and European cuisines. This diversity has resulted in a wide variety of food options, which are now available for delivery through online platforms. Additionally, the tourism industry plays a significant role in the country's economy, and many tourists prefer to order food online rather than dining out.
Underlying macroeconomic factors: Mauritius has a growing middle class with increasing disposable income, which has led to a higher demand for convenience services such as online food delivery. Additionally, the country has a high internet penetration rate, with many people accessing the internet through their smartphones. This has made it easier for online food delivery platforms to reach a wider audience and offer their services to more customers. Finally, the COVID-19 pandemic has accelerated the growth of the online food delivery market, as more people are staying at home and using delivery services to order food.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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