Retail Delivery market in Mauritius has been experiencing a steady growth in recent years. The country has a small population of around 1.3 million, but the market is highly competitive with a variety of local and international retailers catering to the diverse needs of the consumers.
Customer preferences: Mauritian consumers have shown a growing preference for online shopping due to the convenience and ease of access to a wider range of products. The younger generation is more inclined towards online shopping, while the older generation still prefers traditional brick-and-mortar stores. However, the COVID-19 pandemic has accelerated the shift towards online shopping, and many consumers who were previously hesitant to shop online have now adopted this method.
Trends in the market: The Retail Delivery market in Mauritius has witnessed a shift towards e-commerce, with many retailers launching their online platforms. The rise of social media has also played a significant role in promoting e-commerce, with many retailers using Facebook and Instagram to market their products. Another trend in the market is the increasing demand for same-day delivery, with many retailers offering this service to stay competitive.
Local special circumstances: Mauritius is a small island nation with a limited land area, which has led to high rental costs for retail space. This has encouraged many retailers to move towards e-commerce, as it offers a cost-effective solution to reach a wider audience. Additionally, the country has a well-developed logistics infrastructure, which has facilitated the growth of the Retail Delivery market.
Underlying macroeconomic factors: The Retail Delivery market in Mauritius is heavily influenced by the country's economic growth. The GDP growth rate has been relatively stable in recent years, which has led to an increase in consumer spending. Additionally, the government has implemented policies to support the growth of the e-commerce sector, such as the introduction of a national payment gateway and the implementation of a regulatory framework for e-commerce. These factors have contributed to the growth of the Retail Delivery market in Mauritius.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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