The grocery delivery market in Mauritius has been experiencing significant growth in recent years.
Customer preferences: This growth can be attributed to the changing customer preferences in the country. With the increasing number of dual-income families and busy lifestyles, many customers are turning to online grocery delivery services for convenience and time-saving. Additionally, the COVID-19 pandemic has further accelerated this trend as more people prefer to stay home and avoid crowded places.
Trends in the market: One of the key trends in the grocery delivery market in Mauritius is the emergence of new players. Several local and international companies have entered the market in recent years, offering a range of products and services to customers. This has led to increased competition and innovation, with companies introducing new features such as same-day delivery, subscription services, and mobile applications.Another trend in the market is the increasing popularity of organic and locally sourced products. Many customers are becoming more health-conscious and environmentally aware, and are willing to pay a premium for products that are sustainably sourced and free from harmful chemicals. As a result, many grocery delivery companies are expanding their product offerings to include organic and locally sourced products.
Local special circumstances: Mauritius is a small island nation with a population of around 1.3 million people. This presents unique challenges for grocery delivery companies, as they need to navigate the country's limited infrastructure and geography. However, the government has been investing in improving the country's transportation and logistics infrastructure, which is expected to support the growth of the grocery delivery market in the coming years.
Underlying macroeconomic factors: The Mauritian economy has been growing steadily in recent years, with a focus on diversification and innovation. This has led to an increase in disposable income and consumer spending, which has further fueled the growth of the grocery delivery market. Additionally, the government has been implementing policies to support entrepreneurship and innovation, which has encouraged the entry of new players into the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
