The eServices market in Mauritius is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances.
Customer preferences: Customers in Mauritius are increasingly demanding convenient and efficient digital services. With the rise of smartphones and internet penetration, there is a growing preference for online transactions and digital interactions. This shift in customer behavior has led to an increased demand for eServices, such as online banking, e-commerce, and digital government services.
Trends in the market: One of the key trends in the eServices market in Mauritius is the adoption of mobile banking and payment solutions. With the majority of the population owning smartphones, mobile banking apps have become popular, allowing customers to easily manage their finances and make payments on the go. This trend is further fueled by the convenience and security offered by mobile banking platforms. Another trend in the market is the growth of e-commerce. As more people in Mauritius become comfortable with online shopping, there has been a surge in the number of e-commerce platforms and online marketplaces. This trend is supported by the availability of secure online payment gateways and improved logistics infrastructure, making it easier for businesses to sell their products and services online.
Local special circumstances: Mauritius has a strong focus on developing its digital infrastructure and promoting the use of eServices. The government has implemented various initiatives to encourage the adoption of digital technologies, such as the introduction of a national eID card and the development of a digital transformation strategy. These efforts have created a favorable environment for the growth of the eServices market in Mauritius.
Underlying macroeconomic factors: The growth of the eServices market in Mauritius is also influenced by underlying macroeconomic factors. The country has a stable economy and a well-developed financial sector, which provides a solid foundation for the expansion of digital services. Additionally, Mauritius has a young and tech-savvy population, which is driving the demand for innovative digital solutions. In conclusion, the eServices market in Mauritius is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances. The adoption of mobile banking and payment solutions, the growth of e-commerce, and the government's focus on digital transformation are key factors driving the market. With a stable economy and a tech-savvy population, Mauritius is well-positioned to continue its growth in the eServices sector.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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