Grocery Delivery - Southeast Asia

The Grocery Delivery market in Southeast Asia is anticipated to achieve a revenue of US$23.70bn by 2024.
It is projected to exhibit a compound annual growth rate (CAGR) of 15.97% from 2024 to 2029, resulting in a market volume of US$49.71bn by 2029.
In comparison, the Retail Delivery market is expected to reach a market volume of US$18.90bn in 2024.
Among all countries globally, China is expected to generate the highest revenue, amounting to US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$189.80 in 2024.
Moreover, the number of users in the Grocery Delivery market is expected to reach 176.0m users by 2029.
The user penetration rate in the Grocery Delivery market is estimated to be 18.0% in 2024.
In Southeast Asia, the grocery delivery market in Singapore is thriving with a wide range of options and efficient service.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Despite the challenges faced by the Grocery Delivery market in Southeast Asia, it has been experiencing a significant growth in recent years.

Customer preferences: The increasing demand for convenience and time-saving solutions has led to a surge in demand for online grocery delivery services. Customers in Southeast Asia are increasingly relying on these services to avoid the hassle of visiting physical stores, especially in urban areas where traffic congestion is a major problem. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery delivery services as people are more cautious about visiting crowded places.

Trends in the market: The Grocery Delivery market in Southeast Asia is witnessing intense competition among players. Local players are competing with international players, such as Amazon and Alibaba, who have entered the market in recent years. The market is also witnessing the emergence of new players who are leveraging technology to provide innovative solutions to customers. For instance, some players are using drones to deliver groceries to customers in remote areas.

Local special circumstances: Southeast Asia is a diverse region with different cultures, languages, and consumer preferences. This has led to the emergence of local players who understand the local market better than international players. These local players are leveraging their knowledge of the local market to provide customized solutions to customers. Additionally, the region has a large population of young people who are tech-savvy and prefer to shop online. This has created a huge opportunity for online grocery delivery services.

Underlying macroeconomic factors: The Grocery Delivery market in Southeast Asia is being driven by several macroeconomic factors. The region has a large population with a growing middle class that has increased purchasing power. Additionally, the region has a high smartphone penetration rate, which has made it easier for people to shop online. Furthermore, the region has a high urbanization rate, which has led to the growth of e-commerce and online grocery delivery services.In conclusion, the Grocery Delivery market in Southeast Asia is witnessing a significant growth due to the increasing demand for convenience and time-saving solutions. The market is highly competitive, with local and international players vying for market share. The market is also witnessing the emergence of new players who are leveraging technology to provide innovative solutions to customers. The region's diverse cultures, languages, and consumer preferences have led to the emergence of local players who understand the local market better than international players. The market is being driven by several macroeconomic factors, including a growing middle class, high smartphone penetration rate, and high urbanization rate.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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