Egypt, known for its ancient pyramids, is also experiencing a shift in the way consumers purchase groceries.
Customer preferences: With the increase in internet penetration, the demand for online grocery delivery services has surged in Egypt. Customers are now looking for convenience and time-saving options when it comes to purchasing groceries. The ability to order groceries online and have them delivered to their doorstep has become a popular option for many consumers. Additionally, the COVID-19 pandemic has further accelerated this trend as more people are opting to stay indoors and avoid crowded places.
Trends in the market: The online grocery delivery market in Egypt has seen significant growth in recent years. The market is expected to continue to grow in the coming years as more consumers become comfortable with the concept of online grocery shopping. One trend that has emerged in the market is the rise of mobile applications that offer grocery delivery services. These applications make it easy for consumers to order groceries on-the-go and have them delivered to their doorstep. The availability of a wide range of products and competitive pricing has also contributed to the growth of the online grocery delivery market in Egypt.
Local special circumstances: Egypt has a large population of young people who are tech-savvy and open to new ideas and concepts. This demographic is a key driver of the growth in the online grocery delivery market. Additionally, the country has a high population density, particularly in urban areas. This makes it challenging for consumers to travel to supermarkets and carry heavy bags of groceries back home. The rise of online grocery delivery services has provided a solution to this problem.
Underlying macroeconomic factors: Egypt has a growing middle class with increasing disposable income. This has led to a rise in consumer spending and a demand for convenience. The government has also been investing in the country's infrastructure, including the development of e-commerce platforms. These factors have contributed to the growth of the online grocery delivery market in Egypt.In conclusion, the online grocery delivery market in Egypt is experiencing significant growth due to changing customer preferences, the rise of mobile applications, a young tech-savvy population, high population density, and underlying macroeconomic factors such as a growing middle class and infrastructure development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
