Grocery Delivery - Belarus | Statista Market Forecast

The revenue in Belarus' Grocery Delivery market is projected to reach US$163.80m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 2.35%, resulting in a projected market volume of US$184.00m by 2029.
In Belarus, the Retail Delivery market is projected to have a market volume of US$163.80m in 2024.
In global comparison, the highest revenue in the Grocery Delivery market will be generated China, amounting to US$266.00bn in 2024.
The average revenue per user (ARPU) in Belarus' Grocery Delivery market is projected to be US$122.00 in 2024.
By 2029, the number of users in Belarus' Grocery Delivery market is expected to reach 1.6m users.
The user penetration in Belarus' Grocery Delivery market is projected to be at 14.2% in 2024.
in Belarus' Grocery Delivery market is a growing market that presents significant revenue potential.
The grocery delivery market in Belarus is experiencing a surge in demand due to the convenience and time-saving benefits it offers to busy urban residents.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Belarus, a country located in Eastern Europe, has experienced a surge in the Grocery Delivery market in recent years.

Customer preferences: The convenience of having groceries delivered straight to their doorstep has become increasingly popular among Belarusian consumers. With the rise of e-commerce and the COVID-19 pandemic, many customers have turned to online grocery shopping as a safer and more efficient alternative to traditional shopping methods. Additionally, the ability to compare prices and products from different retailers has also contributed to the growth of the market.

Trends in the market: One of the main trends in the Grocery Delivery market in Belarus is the emergence of new players in the market. Local and international companies have entered the market, offering various delivery options and services to customers. Another trend is the expansion of product offerings, with retailers now offering a wider range of products online than ever before. This has led to increased competition in the market, with companies vying for customers by offering competitive prices and promotions.

Local special circumstances: Belarus has a unique market compared to other countries in the region due to its political and economic situation. The government has a strong influence on the economy, and this has affected the development of the Grocery Delivery market. For example, the government has imposed restrictions on foreign companies entering the market, which has limited the number of international players. Additionally, the lack of infrastructure in some areas of the country has made it difficult for companies to offer delivery services to certain regions.

Underlying macroeconomic factors: The Grocery Delivery market in Belarus is also influenced by macroeconomic factors such as the country's GDP, inflation rate, and unemployment rate. The country has experienced economic instability in recent years, which has affected consumer spending habits. However, the government has implemented policies to stimulate economic growth, which has led to an increase in consumer confidence and spending. As a result, the Grocery Delivery market has seen steady growth in the past few years and is expected to continue to grow in the future.In conclusion, the Grocery Delivery market in Belarus is experiencing growth due to the convenience it offers to consumers, the expansion of product offerings, and the emergence of new players in the market. However, the market is also influenced by local special circumstances, such as government restrictions and infrastructure limitations, as well as underlying macroeconomic factors such as the country's GDP and consumer spending habits.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.