Belarus, a landlocked country in Eastern Europe, has seen a surge in the meal delivery market in recent years.
Customer preferences: Belarusians are increasingly opting for meal delivery services due to their convenience and time-saving benefits. With busy work schedules and the rise of e-commerce, customers are looking for hassle-free options that can be ordered and delivered quickly. Additionally, the COVID-19 pandemic has further accelerated the demand for meal delivery services as people are avoiding crowded places and choosing to stay at home.
Trends in the market: The meal delivery market in Belarus is dominated by local players, who have been quick to adapt to changing customer preferences. These players offer a wide range of cuisines and delivery options, including contactless delivery and subscription-based services. There has also been a rise in the number of cloud kitchens, which are commercial kitchens that prepare food exclusively for delivery.
Local special circumstances: Belarus has a unique food culture that is heavily influenced by its neighboring countries, including Russia, Ukraine, and Poland. Traditional Belarusian cuisine includes dishes such as draniki (potato pancakes) and machanka (pork stew), which are popular among locals. However, the meal delivery market in Belarus also offers a variety of international cuisines, including Italian, Chinese, and Japanese.
Underlying macroeconomic factors: Belarus has a rapidly growing economy with a strong focus on technology and innovation. The country's GDP has been steadily increasing over the years, which has led to a rise in disposable income and consumer spending. Additionally, the government has implemented policies that support small and medium-sized enterprises, which has led to the growth of local meal delivery businesses.In conclusion, the meal delivery market in Belarus is witnessing a significant growth trend due to changing customer preferences, the rise of e-commerce, and the convenience of meal delivery services. The market is dominated by local players who offer a variety of cuisines and delivery options. Belarus' unique food culture and growing economy are contributing factors to the growth of the meal delivery market in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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