The Platform Delivery market in Belarus has been growing steadily over the years, with more and more businesses and consumers opting for online delivery services.
Customer preferences: Belarusians are increasingly turning to online platforms for their shopping needs, especially in the wake of the COVID-19 pandemic. The convenience of being able to order products from the comfort of their homes has made online delivery services more popular than ever before. In addition, the younger generation in Belarus is more tech-savvy and prefers using digital platforms for their everyday needs.
Trends in the market: One of the major trends in the Platform Delivery market in Belarus is the rise of local delivery startups. These startups are competing with established international players by offering more affordable and localized delivery services. Another trend is the increasing use of mobile applications for ordering and tracking deliveries. This trend is being driven by the growing use of smartphones in Belarus.
Local special circumstances: Belarus has a unique geographical location, with its proximity to Russia and Europe. This has made it an attractive market for international delivery companies looking to expand their operations. However, the local market is also highly competitive, with local startups offering more affordable and localized delivery services. In addition, the political situation in Belarus has had an impact on the market, with some international players choosing to stay away from the country due to political instability.
Underlying macroeconomic factors: The Belarusian economy has been growing steadily over the years, with a focus on developing the country's technology sector. This has created a favorable environment for the growth of the Platform Delivery market. In addition, the government has been investing in infrastructure development, including the expansion of the country's internet connectivity. This has made it easier for online delivery services to operate in the country. However, the country's economy is heavily dependent on exports, which makes it vulnerable to external shocks.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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