Belarus, a country in Eastern Europe, has seen a significant development in its Retail Delivery market in recent years.
Customer preferences: Belarusian consumers are increasingly inclined towards online shopping due to the convenience it offers. The ease of ordering products from the comfort of their homes and the availability of a wide range of products online have made online shopping a preferred choice for many. Moreover, the COVID-19 pandemic has further accelerated this trend as people have been forced to stay indoors and avoid physical shopping.
Trends in the market: The Retail Delivery market in Belarus has witnessed a surge in demand for same-day delivery and contactless delivery options. Consumers are willing to pay extra for these services as they prioritize safety and convenience. Retailers are also partnering with delivery companies to offer faster and more reliable delivery options. Additionally, there has been a rise in demand for eco-friendly delivery options such as electric vehicles and bicycles.
Local special circumstances: Belarus has a relatively small population and a vast geographical area. The lack of infrastructure and logistics facilities in some areas of the country has made it challenging for retailers to offer delivery services in those regions. However, the government has taken steps to improve the transportation system and build more logistics facilities to support the development of the Retail Delivery market.
Underlying macroeconomic factors: Belarus has a developing economy with a growing middle class. The increase in disposable income has led to higher consumer spending, including online shopping. The government has also implemented policies to support the growth of e-commerce, such as reducing taxes on online purchases. Furthermore, Belarus has a strategic location between Europe and Asia, making it an attractive market for international retailers and delivery companies.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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