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Dating Services - Niger

Niger
  • Revenue in the Dating Services market is projected to reach US$4.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 23.70%, resulting in a projected market volume of US$11.59m by 2029.
  • The Online Dating market has a projected market volume of US$3.17m in 2024.
  • In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$6.29 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 1.1m users by 2029.
  • User penetration in the Dating Services market will be at 2.3% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

In-Scope

  • Matchmaking for the search for life partners such as Matrimony.com
  • Online Dating for easy flirting and chatting such as Tinder and Bumble
  • Casual Dating for the search for non-committal sex such as Ashley Madison

Out-Of-Scope

  • Niche dating, such as portals or apps for vegetarians
  • Offline dating agencies
  • Speed dating or similar events for singles
Dating Services: market data & analysis  - Cover

Market Insights report

Dating Services: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Dating Services market in Niger is experiencing significant growth and development, driven by changing customer preferences and a variety of trends in the market. Customer preferences in the Dating Services market in Niger have shifted towards online platforms and mobile applications, as more people are seeking convenient and accessible ways to meet potential partners. This preference for online dating is a global trend, as technology has made it easier for individuals to connect with others from the comfort of their own homes. In Niger, this shift towards online dating is also influenced by the increasing penetration of smartphones and the internet, which have made it possible for people to access dating platforms on the go. In addition to the preference for online dating, there is also a growing demand for niche dating services in Niger. This trend is driven by the desire for individuals to find partners who share similar interests, values, or cultural backgrounds. Niche dating services cater to specific groups of people, such as religious communities, ethnic minorities, or individuals with specific hobbies or interests. By providing a platform for like-minded individuals to connect, niche dating services offer a more targeted and personalized approach to dating. Another trend in the Dating Services market in Niger is the increasing popularity of matchmaking services. Matchmaking services provide personalized assistance and guidance to individuals seeking long-term relationships or marriage. These services often involve in-depth interviews, personality assessments, and compatibility matching, which help individuals find compatible partners. The rise of matchmaking services can be attributed to the desire for more personalized and tailored dating experiences, as well as the increasing importance placed on finding a compatible life partner. Local special circumstances in Niger also contribute to the development of the Dating Services market. Niger is a country with a young population, and there is a growing demand for dating services among young adults. This demographic trend is driven by factors such as urbanization, increased education levels, and changing cultural norms. As young adults in Niger seek to balance their personal and professional lives, dating services offer a convenient and efficient way to meet potential partners. Underlying macroeconomic factors also play a role in the development of the Dating Services market in Niger. Economic growth and rising disposable incomes have led to an increase in consumer spending on leisure activities, including dating services. As individuals have more disposable income, they are willing to invest in dating services to enhance their social lives and improve their chances of finding a compatible partner. Overall, the Dating Services market in Niger is experiencing growth and development due to changing customer preferences, a variety of trends in the market, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and societal norms evolve, the Dating Services market in Niger is expected to continue to grow and adapt to meet the changing needs of its customers.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Dating Services: market data & analysis  - BackgroundDating Services: market data & analysis  - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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