Matchmaking - Niger

Niger

Highlights

Revenue in the Matchmaking market is projected to reach US$623.20k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 28.24%, resulting in a projected market volume of US$2.16m by 2029.
In the Matchmaking market, the number of users is expected to amount to 47.8k users by 2029.
User penetration will be 0.1% in 2024 and is expected to hit 0.1% by 2029.
The average revenue per user (ARPU) is expected to amount to US$16.23.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Casual dating is becoming increasingly popular in Niger, with more and more people embracing this modern approach to relationships. The market is witnessing significant growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: In Niger, there is a growing preference for casual dating among young adults. This shift in attitude can be attributed to the influence of Western culture and the increasing exposure to global trends through social media and the internet. Young Nigerians are now more open to exploring casual relationships, valuing freedom and independence over traditional commitments.

Trends in the market: One of the key trends in the casual dating market in Niger is the rise of online dating platforms. These platforms provide a convenient and discreet way for individuals to connect with potential partners. The ease of access to these platforms, coupled with the growing smartphone penetration in the country, has contributed to their popularity. Online dating apps have become a common tool for young Nigerians to meet new people and explore casual relationships. Another trend in the market is the growing acceptance of casual dating among women. Traditionally, Nigerian society has placed greater emphasis on the institution of marriage and long-term commitments. However, there has been a shift in societal norms, with women now feeling more empowered to pursue casual relationships and prioritize their own desires and needs. This change in attitude has further fueled the growth of the casual dating market.

Local special circumstances: Niger has a young population, with a significant proportion of its citizens falling within the age range of 18-35. This demographic is more open to casual dating and is actively seeking opportunities to explore new relationships. Additionally, urbanization and increased access to education have played a significant role in shaping the attitudes and preferences of young Nigerians, making them more receptive to casual dating.

Underlying macroeconomic factors: The economic growth in Niger has also contributed to the development of the casual dating market. As the country experiences increased prosperity, individuals have more disposable income to spend on leisure activities and socializing. This has created a conducive environment for the growth of the casual dating market, as people have the means to engage in activities that facilitate casual relationships. In conclusion, the casual dating market in Niger is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances. The rise of online dating platforms, the growing acceptance of casual dating among women, and the young population's desire for exploration and independence are driving factors in this market. Additionally, the economic growth in Niger has created a favorable environment for the development of the casual dating market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.