Market Insights eCommerce Dating Services

Casual Dating - Niger

Niger

Revenue in the Casual Dating market is projected to reach US$201.70k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.43%, resulting in a projected market volume of US$490.10k by 2029.
In the Casual Dating market, the number of users is expected to amount to 156.2k users by 2029.
User penetration will be 0.4% in 2024 and is expected to hit 0.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$1.91.
In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest in Armenia.

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Analyst Opinion

With the increasing popularity of online dating platforms worldwide, the Online Dating market in Niger is also experiencing growth and development.

Customer preferences: In Niger, as in many other countries, the younger generation is driving the demand for online dating services. With the rise of social media and internet access, young Nigerians are increasingly turning to online platforms to meet new people and explore potential romantic relationships. The convenience and accessibility of these platforms are particularly appealing to this demographic, as they offer a wide range of options and the ability to connect with others from the comfort of their own homes.

Trends in the market: One of the key trends in the Online Dating market in Niger is the increasing use of mobile dating apps. As smartphone penetration continues to grow in the country, more and more people are using their mobile devices to access online dating platforms. These apps offer a seamless and user-friendly experience, allowing users to easily browse profiles, chat with potential matches, and arrange meetups. This trend is likely to continue as mobile technology becomes even more prevalent in Niger. Another trend in the market is the growing acceptance and normalization of online dating. In the past, there may have been a stigma associated with meeting someone online, but that perception is gradually changing. As more people find success and happiness through online dating, it is becoming more socially acceptable to meet potential partners through these platforms. This shift in attitude is likely to further fuel the growth of the Online Dating market in Niger.

Local special circumstances: Niger is a country with a relatively young population, with a significant portion of the population being under the age of 30. This demographic trend contributes to the demand for online dating services, as young people are more likely to be open to new experiences and exploring different ways of meeting potential partners. Additionally, Niger has a diverse cultural landscape, with different ethnic groups and languages. Online dating platforms provide an opportunity for individuals from different backgrounds to connect and form relationships, overcoming some of the barriers that may exist in traditional dating settings.

Underlying macroeconomic factors: Niger is experiencing economic growth, with an increasing middle class and rising disposable incomes. This economic development has led to greater internet penetration and access to smartphones, which in turn has contributed to the growth of the Online Dating market. As more people have the means to access online dating platforms, the market is expanding and becoming more competitive. Additionally, the government of Niger has recognized the potential of the digital economy and has taken steps to promote the growth of the tech sector, including online dating platforms. In conclusion, the Online Dating market in Niger is developing due to the preferences of the younger generation, the increasing use of mobile dating apps, the growing acceptance of online dating, the country's young population, and the underlying macroeconomic factors. As technology continues to advance and internet access becomes more widespread, it is likely that the Online Dating market in Niger will continue to grow and evolve.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.