The eServices market in Niger is experiencing significant growth and development. Customer preferences are shifting towards online platforms and digital solutions, driving the expansion of eServices in the country. This trend is further supported by local special circumstances and underlying macroeconomic factors. Customer preferences in Niger are increasingly favoring the convenience and efficiency offered by eServices. With the rise of internet penetration and smartphone usage, consumers are embracing digital platforms for various services such as e-commerce, online banking, and digital payments. This shift in preferences is driven by the desire for convenience, time-saving, and cost-effective solutions. Additionally, the COVID-19 pandemic has accelerated the adoption of eServices as people seek contactless alternatives for their daily needs. The eServices market in Niger is witnessing several trends that contribute to its growth. One prominent trend is the increasing popularity of e-commerce platforms. Online shopping has become more prevalent, with consumers enjoying the convenience of browsing and purchasing products from the comfort of their homes. This trend is supported by the expansion of logistics networks and the availability of secure online payment options. Another trend in the eServices market is the growing demand for digital financial services. Mobile banking and digital payment solutions are gaining traction, providing individuals and businesses with convenient and secure ways to manage their finances. This trend is fueled by the government's efforts to promote financial inclusion and the availability of affordable smartphones. Local special circumstances also play a role in the development of the eServices market in Niger. The country has a young and tech-savvy population, which is driving the adoption of digital solutions. Furthermore, the government has recognized the potential of eServices in driving economic growth and has implemented initiatives to support the digital transformation of various sectors. Underlying macroeconomic factors contribute to the growth of the eServices market in Niger. The country's improving infrastructure, particularly in terms of internet connectivity and mobile networks, enables the widespread use of eServices. Additionally, the government's commitment to digitalization and the ease of doing business in the country create a favorable environment for eService providers to operate and expand. In conclusion, the eServices market in Niger is experiencing significant growth and development driven by shifting customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing adoption of online platforms and digital solutions is transforming various sectors, including e-commerce and digital financial services. As the country continues to invest in digital infrastructure and promote digitalization, the eServices market is expected to further expand and contribute to Niger's economic development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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