eServices

Revenue in the eServices market is projected to reach US$149.40bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.83%, resulting in a projected market volume of US$209.50bn by 2028.
The Online Gambling market is expected to show a revenue growth of 14.4% in 2025.0.
The Online Education market has a projected market volume of US$87.51bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$1.45k in 2024.
In the Event Tickets market, the number of users is expected to amount to 120.4m users by 2028.
User penetration in the Event Tickets market will be at 33.5% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in United States has seen significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences: Customers in the United States have increasingly turned to eServices for convenience and efficiency. The rise of smartphones and the availability of high-speed internet have made it easier for consumers to access online services from anywhere at any time. This has led to a shift in customer preferences towards digital platforms for a wide range of services, including shopping, banking, entertainment, and communication.

Trends in the market: One major trend in the eServices market in United States is the growth of e-commerce. Online shopping has become the preferred method for many consumers, with a wide variety of products and services available at their fingertips. This trend has been further accelerated by the COVID-19 pandemic, as more people have turned to online shopping to avoid physical stores and reduce the risk of exposure to the virus. As a result, e-commerce platforms have experienced significant growth in the United States, with companies investing heavily in digital infrastructure and logistics to meet the increasing demand. Another trend in the eServices market is the rise of digital payment solutions. Traditional payment methods, such as cash and credit cards, are being replaced by digital wallets and mobile payment apps. This trend is driven by the convenience and security offered by digital payments, as well as the increasing acceptance of these methods by merchants. The adoption of digital payment solutions has been further accelerated by the COVID-19 pandemic, as consumers and businesses seek contactless payment options to reduce the risk of transmission.

Local special circumstances: The United States has a highly developed digital infrastructure, with widespread access to high-speed internet and mobile networks. This has created a conducive environment for the growth of eServices, as consumers and businesses are able to connect and transact online with ease. Additionally, the United States has a large population of tech-savvy consumers who are early adopters of new technologies. This has further fueled the growth of eServices in the country.

Underlying macroeconomic factors: The eServices market in United States is also influenced by underlying macroeconomic factors. The country has a strong economy, with high levels of disposable income and consumer spending. This provides a favorable environment for the growth of eServices, as consumers have the financial means to engage in online transactions. Additionally, the United States has a highly competitive business environment, with a large number of companies operating in the eServices sector. This competition has led to innovation and investment in digital technologies, driving the growth of the market. In conclusion, the eServices market in United States has experienced significant growth due to changing customer preferences, advancements in technology, and favorable macroeconomic factors. The rise of e-commerce and digital payment solutions, coupled with the country's developed digital infrastructure and tech-savvy population, has created a thriving market for online services. The COVID-19 pandemic has further accelerated the adoption of eServices, as consumers and businesses seek convenience and safety in their transactions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.