Online Sports Betting - United States

Revenue in the Online Sports Betting market is projected to reach US$9.64bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 13.05%, resulting in a projected market volume of US$15.75bn by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 52.0m users by 2028.
User penetration will be 11.1% in 2024 and is expected to hit 15.0% by 2028.
The average revenue per user (ARPU) is expected to amount to US$256.60.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in United States has been experiencing significant growth in recent years.

Customer preferences: Customers in the United States have shown a strong interest in online sports betting due to its convenience and accessibility. With the rise of smartphones and mobile applications, more people are able to place bets on their favorite sports teams or events from the comfort of their own homes. This has led to an increase in the number of online sports betting platforms and apps available in the market.

Trends in the market: One of the key trends in the online sports betting market in the United States is the legalization of sports betting in several states. In 2018, the Supreme Court ruled that individual states have the authority to legalize sports betting, leading to a wave of legalization efforts across the country. This has opened up new opportunities for online sports betting operators to expand their services and reach a larger customer base. Another trend in the market is the growing popularity of in-play betting. In-play betting allows customers to place bets on sporting events while they are happening, providing a more interactive and engaging experience. This trend has been driven by advances in technology and the increasing availability of real-time data, which enables customers to make more informed decisions and place bets in real-time.

Local special circumstances: One of the unique aspects of the online sports betting market in the United States is the strong presence of professional sports leagues. The popularity of sports such as football, basketball, and baseball has contributed to the growth of online sports betting, as fans are eager to bet on their favorite teams and players. Additionally, the United States has a strong culture of sports fandom, with many people following and supporting their local teams. This has created a large and dedicated customer base for online sports betting operators.

Underlying macroeconomic factors: The growth of the online sports betting market in the United States can be attributed to several underlying macroeconomic factors. Firstly, the increasing disposable income of consumers has allowed them to spend more on leisure activities, including online sports betting. Additionally, the growing popularity of online gambling and the relaxation of regulations surrounding it have created a favorable environment for the expansion of the market. Furthermore, the rise of digital technologies and the internet has made it easier for online sports betting operators to reach and engage with customers, driving the growth of the market. In conclusion, the online sports betting market in the United States is experiencing significant growth due to customer preferences for convenience and accessibility, the legalization of sports betting in several states, the popularity of in-play betting, the strong presence of professional sports leagues, and underlying macroeconomic factors such as increasing disposable income and the rise of digital technologies. This market is expected to continue to grow in the coming years as more states legalize sports betting and more customers embrace online gambling.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.