Online Sports Betting - New Zealand

Revenue in the Online Sports Betting market is projected to reach US$290.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.30%, resulting in a projected market volume of US$370.80m by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 435.6k users by 2028.
User penetration will be 7.0% in 2024 and is expected to hit 8.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$829.30.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in New Zealand has been experiencing significant growth in recent years.

Customer preferences: New Zealanders have shown a strong interest in sports and gambling, making online sports betting a popular activity. The convenience and accessibility of online platforms have attracted a large number of customers who enjoy placing bets on their favorite sports events. Additionally, the rise of mobile betting apps has made it even easier for people to engage in online sports betting, as they can now place bets anytime and anywhere.

Trends in the market: One of the key trends in the online sports betting market in New Zealand is the increasing number of online betting platforms. With the growing demand for online sports betting, both local and international operators have entered the market, offering a wide range of options to customers. This has led to increased competition, resulting in better odds, promotions, and bonuses for customers. Another trend in the market is the diversification of sports available for betting. While traditional sports like rugby, cricket, and football remain popular, there has been a growing interest in niche sports such as eSports, MMA, and even virtual sports. This diversification allows operators to cater to a wider range of customer preferences and attract new customers who may not be interested in traditional sports.

Local special circumstances: New Zealand has a strong sporting culture, with rugby and cricket being the most popular sports in the country. This passion for sports creates a favorable environment for the growth of the online sports betting market. Additionally, the legalization and regulation of online gambling in New Zealand have provided a safe and secure environment for customers to engage in online sports betting.

Underlying macroeconomic factors: The growth of the online sports betting market in New Zealand can be attributed to several underlying macroeconomic factors. Firstly, the increasing internet penetration rate in the country has made online sports betting more accessible to a larger population. Secondly, the growing disposable income of New Zealanders has allowed them to spend more on leisure activities such as online sports betting. Lastly, the rise of digital payment methods has made it easier for customers to deposit and withdraw funds from online betting platforms, further fueling the growth of the market. Overall, the Online Sports Betting market in New Zealand is thriving due to customer preferences for convenience and accessibility, the diversification of sports available for betting, the country's strong sporting culture, and favorable macroeconomic factors. With the continued growth of the market, it is expected that online sports betting will remain a popular activity among New Zealanders in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.