Online Lottery - New Zealand

New Zealand

Highlights

Revenue in the Online Lottery market is projected to reach US$312.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.22%, resulting in a projected market volume of US$382.70m by 2028.
In the Online Lottery market, the number of users is expected to amount to 156.6k users by 2028.
User penetration will be 2.5% in 2024 and is expected to hit 3.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$2.55k.
In global comparison, most revenue will be generated United States (US$5.74bn in 2024).
With a projected rate of 6.6%, the user penetration in the Online Lottery market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Lottery market in New Zealand is experiencing significant growth and development.

Customer preferences: Customers in New Zealand are increasingly drawn to the convenience and accessibility of online lottery platforms. With the rise of smartphones and internet penetration, more people are opting to participate in lottery games online rather than visiting physical retail outlets. This shift in customer preferences is driven by the desire for a seamless and hassle-free experience, as well as the ability to play anytime and anywhere.

Trends in the market: One of the key trends in the online lottery market in New Zealand is the increasing popularity of international lottery games. Many online platforms now offer a wide range of lottery games from around the world, allowing New Zealanders to participate in mega jackpots and exciting prize draws. This trend is driven by the desire for bigger prizes and the thrill of playing for life-changing amounts of money. Another trend in the market is the introduction of innovative lottery formats. Online platforms are constantly coming up with new and creative ways to engage customers and enhance their gaming experience. From interactive scratch cards to virtual reality lottery games, these innovations are attracting a new generation of players who are looking for unique and immersive gaming experiences.

Local special circumstances: New Zealand has a well-regulated online gambling market, which provides a safe and secure environment for players. The country's regulatory framework ensures that online lottery platforms adhere to strict standards of fairness and player protection. This gives customers confidence in participating in online lottery games and contributes to the overall growth of the market.

Underlying macroeconomic factors: The growth of the online lottery market in New Zealand is also influenced by macroeconomic factors. The country has a strong economy and a high level of disposable income, which allows people to spend more on leisure activities such as online lottery games. Additionally, New Zealand has a relatively small population, which creates a sense of community and encourages people to participate in lottery games as a form of social bonding and entertainment. In conclusion, the Online Lottery market in New Zealand is experiencing growth and development due to customer preferences for convenience and accessibility, the popularity of international lottery games, the introduction of innovative formats, the well-regulated market, and underlying macroeconomic factors such as a strong economy and a sense of community. This trend is expected to continue in the coming years as more people embrace online lottery platforms for their gaming needs.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.