Online Education - New Zealand

New Zealand

Highlights

Revenue in the Online Education market is projected to reach US$350.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.61%, resulting in a projected market volume of US$524.20m by 2028.
The Online University Education market has a projected market volume of US$304.90m in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$351.50 in 2024.
In the Online Education market, the number of users is expected to amount to 1.4m users by 2028.
User penetration in the Online Education market will be at 20.0% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in New Zealand has been experiencing significant growth in recent years.

Customer preferences: New Zealanders are increasingly turning to online education as a convenient and flexible way to acquire new skills and knowledge. The demand for online courses has been driven by several factors, including the need for lifelong learning, the desire for career advancement, and the convenience of accessing educational resources from anywhere at any time. Additionally, the COVID-19 pandemic has accelerated the adoption of online education, as traditional educational institutions shifted to remote learning models.

Trends in the market: One of the key trends in the online education market in New Zealand is the rise of e-learning platforms and online course providers. These platforms offer a wide range of courses across various subjects, allowing individuals to choose courses that align with their interests and career goals. Furthermore, the market has seen an increase in the availability of specialized courses, catering to niche industries and specific skill sets. This trend reflects the growing demand for targeted and industry-specific education. Another trend in the market is the integration of technology in online education. Virtual reality (VR) and augmented reality (AR) are being used to enhance the learning experience, providing students with immersive and interactive educational content. Additionally, the use of artificial intelligence (AI) and machine learning algorithms is enabling personalized learning experiences, where course content and assessments are tailored to individual students' needs and abilities.

Local special circumstances: New Zealand's geographic isolation has contributed to the growth of the online education market. With limited access to traditional educational institutions, individuals in remote areas or smaller towns may find it more convenient to pursue online courses. Additionally, the country's small population size and dispersed population centers make it challenging to establish physical campuses or offer a wide range of courses in every location. Online education provides a solution to these challenges by offering a diverse range of courses that can be accessed from anywhere in the country.

Underlying macroeconomic factors: New Zealand's strong digital infrastructure and high internet penetration rate have played a crucial role in the development of the online education market. The country has invested in building a robust telecommunications network, ensuring that individuals have reliable and high-speed internet access. This infrastructure has facilitated the growth of online education by enabling seamless delivery of educational content and fostering connectivity between students and instructors. Furthermore, the government's focus on promoting digital literacy and lifelong learning has created a favorable environment for the online education market. Initiatives such as the Digital Technologies and Hangarau Matihiko curriculum in schools and the provision of funding for upskilling and reskilling programs have encouraged individuals to embrace online learning as a means of personal and professional development. In conclusion, the Online Education market in New Zealand is experiencing significant growth due to customer preferences for flexible and convenient learning options, the rise of e-learning platforms and technology integration, local special circumstances such as geographic isolation, and underlying macroeconomic factors such as strong digital infrastructure and government support for digital literacy and lifelong learning.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.