Market Insights Digital eServices Event Tickets

Sport Events - New Zealand

New Zealand

Revenue in the Sport Events market is projected to reach US$90.67m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.59%, resulting in a projected market volume of US$104.40m by 2028.
In the Sport Events market, the number of users is expected to amount to 551.7k users by 2028.
User penetration will be 10.5% in 2024 and is expected to hit 10.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$174.30.
In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

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Analyst Opinion

The Sport Events market in New Zealand has been experiencing significant growth in recent years, driven by various customer preferences and local special circumstances.

Customer preferences: New Zealanders have a strong passion for sports, and this is reflected in their preferences for attending and participating in sport events. The country has a rich sporting culture, with rugby, cricket, netball, and football being particularly popular. As a result, there is a high demand for tickets to live sporting events, both domestic and international. Additionally, New Zealanders also enjoy participating in sports themselves, leading to an increased interest in amateur and community sport events.

Trends in the market: One of the key trends in the Sport Events market in New Zealand is the growing popularity of niche and alternative sports. While traditional sports like rugby and cricket remain dominant, there has been a rise in interest and participation in sports such as surfing, mountain biking, and adventure racing. This trend can be attributed to the country's stunning natural landscapes, which provide ideal settings for these activities. As a result, there has been an increase in the number of sport events catering to these niche sports, attracting both local and international participants. Another trend in the market is the increasing use of technology in sport events. New Zealanders are tech-savvy and have embraced digital platforms for ticketing, live streaming, and social media engagement. This has allowed sport event organizers to reach a wider audience and enhance the overall fan experience. Furthermore, advancements in virtual reality and augmented reality have opened up new possibilities for immersive and interactive sport event experiences.

Local special circumstances: New Zealand's relatively small population and geographic isolation present unique challenges and opportunities for the Sport Events market. While the population size may limit the scale of some events, it also creates a sense of community and camaraderie among sports enthusiasts. This has led to the development of close-knit sport event communities, where participants and spectators often have a personal connection with each other and the athletes. The country's natural beauty and outdoor lifestyle also contribute to the special circumstances of the market. New Zealand's stunning landscapes and favorable climate make it an attractive destination for international sport events. This has led to an increase in the number of major sporting tournaments and championships being hosted in the country, further boosting the Sport Events market.

Underlying macroeconomic factors: New Zealand's strong economy and stable political environment have played a role in the growth of the Sport Events market. A robust economy means that people have more disposable income to spend on leisure activities, including attending sport events. Additionally, the government's support for sport and recreation initiatives has helped to create a favorable environment for the development of the market. In conclusion, the Sport Events market in New Zealand is experiencing growth due to customer preferences for live sporting events and participation in niche sports, as well as the use of technology to enhance the fan experience. The country's unique special circumstances, including its sporting culture, natural landscapes, and close-knit sport event communities, further contribute to the market's development. Finally, New Zealand's strong economy and government support for sport and recreation initiatives provide a solid foundation for the continued growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.