Online Sports Betting - Malta | Statista Market Forecast

Revenue in the Online Sports Betting market is projected to reach US$14.02m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.56%, resulting in a projected market volume of US$17.41m by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 22.5k users by 2028.
User penetration will be 4.1% in 2024 and is expected to hit 5.0% by 2028.
The average revenue per user (ARPU) is expected to amount to US$773.50.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in Malta has been experiencing significant growth in recent years.

Customer preferences: Maltese customers have shown a strong preference for online sports betting due to its convenience and accessibility. With the rise of smartphones and high-speed internet, more and more people are turning to online platforms to place their bets. The ability to bet on a wide range of sports events from the comfort of their own homes has greatly appealed to customers in Malta.

Trends in the market: One of the key trends in the online sports betting market in Malta is the increasing popularity of live betting. Customers are now able to place bets on sporting events in real-time, allowing them to take advantage of changing odds and make more informed decisions. This trend has been fueled by advancements in technology and the availability of live streaming services, which provide customers with up-to-date information on the progress of games. Another trend in the market is the growing interest in e-sports betting. E-sports, or competitive video gaming, has gained a large following in Malta and around the world. This has created a new market for online sports betting, with customers now able to place bets on the outcome of e-sports tournaments. The rise of e-sports has been driven by the increasing popularity of video games and the growth of online gaming communities.

Local special circumstances: Malta has established itself as a hub for online gambling companies, with many major players in the industry choosing to set up their operations on the island. This has created a favorable environment for the development of the online sports betting market in Malta, with companies benefiting from the country's pro-business regulations and attractive tax incentives. The presence of these companies has also led to the creation of jobs and the development of a skilled workforce in the online gambling sector.

Underlying macroeconomic factors: The growth of the online sports betting market in Malta can be attributed to several underlying macroeconomic factors. The country has a stable economy and a high standard of living, which has contributed to the disposable income available for leisure activities such as online sports betting. Additionally, Malta has a strong tourism industry, attracting visitors from around the world who may engage in online sports betting while on vacation. The government has also been supportive of the online gambling industry, recognizing its potential for economic growth and job creation. In conclusion, the Online Sports Betting market in Malta has experienced significant growth due to customer preferences for convenience and accessibility, as well as the availability of live betting and the rise of e-sports. The presence of a favorable business environment and underlying macroeconomic factors have also contributed to the development of the market in Malta.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.