Casual Dating - Malta

Malta

Highlights

Revenue in the Casual Dating market is projected to reach US$107.60k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.44%, resulting in a projected market volume of US$118.50k by 2028.
In the Casual Dating market, the number of users is expected to amount to 8.5k users by 2028.
User penetration will be 1.8% in 2024 and is expected to hit 1.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$13.38.
In global comparison, most revenue will be generated United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Casual Dating market in Malta has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms. Customer preferences in the Casual Dating market have shifted towards more convenient and efficient ways of meeting potential partners. With busy lifestyles and a growing reliance on technology, many individuals in Malta are turning to online dating platforms to find casual relationships. These platforms offer a wide range of features and options, allowing users to easily connect with others who share similar interests and preferences. Additionally, the anonymity and privacy provided by online dating platforms have also contributed to their popularity, as individuals feel more comfortable expressing their desires and exploring new relationships in a digital environment. In line with global trends, the Casual Dating market in Malta has also seen a rise in the popularity of niche dating platforms. These platforms cater to specific interests or communities, such as LGBTQ+ individuals, religious groups, or individuals seeking casual encounters with specific preferences. This trend reflects a growing demand for more tailored and specialized dating experiences, as individuals look for partners who share their values and interests. Local special circumstances in Malta have also played a role in the development of the Casual Dating market. As a small island nation with a close-knit community, traditional dating methods may be limited in terms of options and variety. Online dating platforms provide a solution to this challenge by expanding the pool of potential partners and offering a wider range of choices. Additionally, the relatively high number of tourists visiting Malta each year has also contributed to the growth of the Casual Dating market, as visitors seek casual encounters and connections during their stay on the island. Underlying macroeconomic factors, such as increasing internet penetration and smartphone usage, have also fueled the growth of the Casual Dating market in Malta. The widespread availability of affordable smartphones and internet access has made online dating more accessible to a larger portion of the population. This, combined with the convenience and ease of use offered by online dating platforms, has led to a surge in the number of individuals participating in casual dating activities. Overall, the Casual Dating market in Malta is experiencing growth due to changing customer preferences, the rise of online dating platforms, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and societal attitudes towards casual relationships evolve, it is likely that the market will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.