Key regions: Brazil, Germany, Japan, Europe, South Korea
The Online Sports Betting market in Malta has been experiencing significant growth in recent years.
Customer preferences: Maltese customers have shown a strong preference for online sports betting due to its convenience and accessibility. With the rise of smartphones and high-speed internet, more and more people are turning to online platforms to place their bets. The ability to bet on a wide range of sports events from the comfort of their own homes has greatly appealed to customers in Malta.
Trends in the market: One of the key trends in the online sports betting market in Malta is the increasing popularity of live betting. Customers are now able to place bets on sporting events in real-time, allowing them to take advantage of changing odds and make more informed decisions. This trend has been fueled by advancements in technology and the availability of live streaming services, which provide customers with up-to-date information on the progress of games. Another trend in the market is the growing interest in e-sports betting. E-sports, or competitive video gaming, has gained a large following in Malta and around the world. This has created a new market for online sports betting, with customers now able to place bets on the outcome of e-sports tournaments. The rise of e-sports has been driven by the increasing popularity of video games and the growth of online gaming communities.
Local special circumstances: Malta has established itself as a hub for online gambling companies, with many major players in the industry choosing to set up their operations on the island. This has created a favorable environment for the development of the online sports betting market in Malta, with companies benefiting from the country's pro-business regulations and attractive tax incentives. The presence of these companies has also led to the creation of jobs and the development of a skilled workforce in the online gambling sector.
Underlying macroeconomic factors: The growth of the online sports betting market in Malta can be attributed to several underlying macroeconomic factors. The country has a stable economy and a high standard of living, which has contributed to the disposable income available for leisure activities such as online sports betting. Additionally, Malta has a strong tourism industry, attracting visitors from around the world who may engage in online sports betting while on vacation. The government has also been supportive of the online gambling industry, recognizing its potential for economic growth and job creation. In conclusion, the Online Sports Betting market in Malta has experienced significant growth due to customer preferences for convenience and accessibility, as well as the availability of live betting and the rise of e-sports. The presence of a favorable business environment and underlying macroeconomic factors have also contributed to the development of the market in Malta.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
