Market Insights Digital eServices Online Gambling

Online Lottery - Malta

Malta

Revenue in the Online Lottery market is projected to reach US$1.51m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.07%, resulting in a projected market volume of US$1.84m by 2028.
In the Online Lottery market, the number of users is expected to amount to 7.4k users by 2028.
User penetration will be 1.3% in 2024 and is expected to hit 1.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$252.80.
In global comparison, most revenue will be generated in the United States (US$5,743.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Online Lottery market in Malta has been experiencing significant growth in recent years, driven by changing customer preferences, global trends, and local special circumstances. Customer preferences in the Online Lottery market have shifted towards convenience and accessibility. With the increasing use of smartphones and the internet, more people are opting to play lottery games online rather than purchasing physical tickets. This shift is also influenced by the desire for anonymity and the ability to play anytime and anywhere. Additionally, the availability of a wide variety of lottery games and the potential for larger jackpots online has attracted a larger customer base. Trends in the market indicate that online lottery platforms are becoming more user-friendly and technologically advanced. This includes the use of mobile apps, secure payment systems, and innovative features such as live streaming of lottery draws. These advancements have made it easier for customers to participate in online lottery games and have contributed to the growth of the market. Local special circumstances in Malta have also played a role in the development of the Online Lottery market. Malta is known for its favorable regulatory environment and its status as a hub for online gaming companies. The country has established a strong reputation in the online gaming industry, which has attracted international operators to set up their operations in Malta. This has created a competitive market that offers a wide range of online lottery options to customers. Underlying macroeconomic factors have also contributed to the growth of the Online Lottery market in Malta. The country's stable economy and high internet penetration rate have provided a favorable environment for the development of online gaming activities. Additionally, Malta's strategic location and membership in the European Union have facilitated cross-border transactions and allowed online lottery operators to target customers from other European countries. In conclusion, the Online Lottery market in Malta is experiencing growth due to changing customer preferences, global trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online lottery platforms, along with technological advancements, have attracted a larger customer base. Malta's favorable regulatory environment, reputation in the online gaming industry, and strong economy have also contributed to the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.