Online Sports Betting - El Salvador

Revenue in the Online Sports Betting market is projected to reach US$9.48m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.01%, resulting in a projected market volume of US$11.97m by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 39.8k users by 2028.
User penetration will be 0.5% in 2024 and is expected to hit 0.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$296.20.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in El Salvador is experiencing significant growth and development.

Customer preferences: Online sports betting has gained popularity among customers in El Salvador due to its convenience and accessibility. Customers appreciate the ability to place bets from the comfort of their own homes, without the need to travel to a physical betting location. Additionally, the wide range of sports and betting options available online allows customers to find the bets that best suit their interests and preferences. The convenience and variety offered by online sports betting platforms have contributed to its increasing popularity among customers in El Salvador.

Trends in the market: One of the key trends in the online sports betting market in El Salvador is the increasing use of mobile devices for betting. With the widespread availability of smartphones and mobile internet, more customers are opting to place their bets on mobile platforms. This trend is driven by the convenience and flexibility offered by mobile betting apps, allowing customers to place bets anytime and anywhere. The growing popularity of mobile betting is expected to continue as smartphone penetration and internet accessibility increase in the country. Another trend in the market is the expansion of online sports betting platforms. With the growing demand for online betting services, both local and international operators are entering the market to cater to the needs of customers in El Salvador. This has led to increased competition among betting platforms, resulting in improved services and promotions for customers. The expansion of online sports betting platforms is expected to further drive the growth of the market in El Salvador.

Local special circumstances: One of the factors contributing to the development of the online sports betting market in El Salvador is the absence of legal restrictions on online gambling. Unlike some other countries in the region, El Salvador does not have specific laws prohibiting online sports betting. This has created a favorable environment for the growth of the industry, attracting both local and international operators to establish their presence in the market.

Underlying macroeconomic factors: The growth of the online sports betting market in El Salvador is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income for many individuals. As a result, more people have the financial means to participate in online sports betting activities. Additionally, the growing middle class in El Salvador has contributed to the expansion of the market, as more individuals have the financial stability to engage in recreational activities such as online sports betting. In conclusion, the online sports betting market in El Salvador is developing due to customer preferences for convenience and accessibility, the increasing use of mobile devices for betting, the expansion of online betting platforms, the absence of legal restrictions on online gambling, and underlying macroeconomic factors such as economic growth and an expanding middle class. These factors are contributing to the growth and development of the market, making it an attractive industry for both local and international operators.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.