Sport Events - El Salvador | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$1.45m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.97%, resulting in a projected market volume of US$1.63m by 2028.
In the Sport Events market, the number of users is expected to amount to 85.2k users by 2028.
User penetration will be 1.2% in 2024 and is expected to hit 1.3% by 2028.
The average revenue per user (ARPU) is expected to amount to US$17.76.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in El Salvador is experiencing significant growth and development in recent years.

Customer preferences: Customers in El Salvador are increasingly interested in participating and attending sport events. They are looking for opportunities to engage in physical activities, support their favorite teams, and be part of the energetic atmosphere that sport events offer. The convenience of online ticket purchasing and the availability of various sports events have made it easier for customers to access and participate in these activities.

Trends in the market: One of the key trends in the Sport Events market in El Salvador is the increasing popularity of soccer. Soccer is the most popular sport in the country, and the demand for soccer events, both local and international, is on the rise. The local soccer league attracts a large number of spectators, and international matches featuring popular teams generate significant interest and ticket sales. Additionally, other sports such as basketball, volleyball, and martial arts are also gaining traction among the population, leading to an increase in the number of events and participants. Another trend in the market is the emergence of sports tourism. El Salvador's natural beauty and favorable climate make it an ideal destination for sports enthusiasts. The country has hosted international sporting events, such as surfing competitions, and has seen an influx of tourists who come to participate or spectate. This trend has not only boosted the Sport Events market but also the overall tourism industry in the country.

Local special circumstances: El Salvador's geographical location and cultural heritage contribute to the development of the Sport Events market. The country's proximity to the United States and its large population of Salvadoran immigrants create a strong connection to American sports, particularly baseball and American football. The popularity of these sports among the Salvadoran diaspora has influenced local preferences and increased the demand for related events.

Underlying macroeconomic factors: The growing economy and increasing disposable income in El Salvador have also played a role in the development of the Sport Events market. As people's purchasing power improves, they have more resources to spend on leisure activities, including attending sport events. Additionally, the government's efforts to promote sports and physical activities as part of a healthy lifestyle have further stimulated the market. In conclusion, the Sport Events market in El Salvador is experiencing growth and development due to customer preferences for engaging in physical activities and supporting their favorite teams. The popularity of soccer, the emergence of sports tourism, and the country's geographical location and cultural heritage are contributing to the market's expansion. Furthermore, the growing economy and increasing disposable income are enabling more people to participate in and attend sport events.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.