Market Insights Digital eServices Dating Services

Matchmaking - El Salvador

El Salvador

Revenue in the Matchmaking market is projected to reach US$1.72m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.58%, resulting in a projected market volume of US$1.76m by 2028.
In the Matchmaking market, the number of users is expected to amount to 28.9k users by 2028.
User penetration will be 0.4% in 2024 and is expected to hit 0.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$59.13.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

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Analyst Opinion

The Matchmaking market in El Salvador has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: In El Salvador, as in many other countries, there has been a shift in customer preferences towards online matchmaking platforms. This can be attributed to several factors, including the convenience and ease of use of these platforms, as well as the increasing acceptance and normalization of online dating in society. Customers are now more open to the idea of meeting potential partners online, and are increasingly turning to matchmaking platforms to find love and companionship.

Trends in the market: One of the key trends in the matchmaking market in El Salvador is the growing popularity of niche dating platforms. These platforms cater to specific demographics or interests, allowing customers to find potential partners who share their values, hobbies, or cultural background. This trend reflects the desire for more personalized and targeted matchmaking services, as customers seek to find compatible partners who align with their specific preferences. Another trend in the market is the rise of mobile dating apps. With the increasing penetration of smartphones and internet access, customers are now able to access matchmaking platforms on the go, making it easier than ever to connect with potential partners. This trend has contributed to the overall growth of the market, as it has made matchmaking more accessible and convenient for a larger number of customers.

Local special circumstances: El Salvador has a relatively young population, with a significant portion of the population being millennials and younger. This demographic is known for their high adoption of technology and online services, making them a key target market for matchmaking platforms. Additionally, El Salvador has a vibrant social scene, with many young people actively seeking romantic relationships. This creates a favorable environment for the growth of the matchmaking market, as there is a strong demand for platforms that can facilitate connections and help individuals find compatible partners.

Underlying macroeconomic factors: The growth of the matchmaking market in El Salvador is also influenced by underlying macroeconomic factors. As the economy continues to develop and incomes rise, more individuals are able to afford the subscription fees or premium features offered by matchmaking platforms. This has contributed to the increasing revenue and profitability of the market, as more customers are willing and able to pay for these services. In conclusion, the matchmaking market in El Salvador is experiencing growth due to changing customer preferences, including the increasing popularity of online platforms and the demand for niche dating services. The rise of mobile dating apps has also contributed to the growth of the market, making matchmaking more accessible and convenient for customers. Additionally, the young demographic and vibrant social scene in El Salvador create a favorable environment for the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.