Online Lottery - Finland

Finland

Highlights

Revenue in the Online Lottery market is projected to reach US$332.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.15%, resulting in a projected market volume of US$406.10m by 2028.
In the Online Lottery market, the number of users is expected to amount to 145.0k users by 2028.
User penetration will be 2.1% in 2024 and is expected to hit 2.6% by 2028.
The average revenue per user (ARPU) is expected to amount to US$2.85k.
In global comparison, most revenue will be generated United States (US$5.74bn in 2024).
With a projected rate of 6.6%, the user penetration in the Online Lottery market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Lottery market in Finland has experienced significant growth in recent years.

Customer preferences: One of the key drivers of this growth is the increasing popularity of online gambling in Finland. Finnish consumers have shown a strong preference for online lottery games, as they offer convenience and accessibility. Online lottery platforms allow players to participate in various lottery games from the comfort of their own homes, eliminating the need to visit physical lottery retailers. This convenience factor has attracted a large number of Finnish consumers to the online lottery market.

Trends in the market: Another trend in the Finnish online lottery market is the introduction of innovative lottery games and features. Online lottery operators are constantly looking for ways to attract and retain customers, and one way they are doing this is by offering unique and engaging lottery games. These games often incorporate themes and interactive elements that appeal to a wide range of players. Additionally, online lottery platforms are increasingly offering features such as mobile applications and social media integration, allowing players to easily access and share their lottery experiences.

Local special circumstances: Finland has a well-regulated gambling market, which has contributed to the growth of the online lottery sector. The Finnish government has implemented strict regulations to ensure the safety and integrity of online gambling activities. This regulatory framework has created a sense of trust among Finnish consumers, who feel confident in participating in online lottery games. Additionally, the Finnish government has implemented measures to prevent underage gambling and to promote responsible gambling practices.

Underlying macroeconomic factors: The growth of the online lottery market in Finland can also be attributed to the country's strong economy. Finland has a high standard of living and a well-developed infrastructure, which provides a conducive environment for the online lottery industry to thrive. The country's high internet penetration rate and widespread use of mobile devices also contribute to the growth of the online lottery market. Finnish consumers have the necessary resources and technology to access online lottery platforms, which has further fueled the market's expansion. In conclusion, the Online Lottery market in Finland has experienced significant growth due to the increasing popularity of online gambling, the introduction of innovative lottery games and features, the well-regulated gambling market, and the country's strong economy. These factors have created a favorable environment for the online lottery industry to flourish in Finland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.