Key regions: Japan, South Korea, United States, India, Europe
The Online Casinos market in Southern Europe has been experiencing significant growth in recent years. Customer preferences in Southern Europe have been shifting towards online gambling due to several factors. Firstly, the convenience and accessibility of online casinos have made them a popular choice among customers. With just a few clicks, players can access a wide range of casino games from the comfort of their own homes. This is particularly appealing in countries where land-based casinos are limited or not easily accessible. Additionally, the increasing use of smartphones and mobile devices has contributed to the growth of the online casino market. Mobile gambling apps allow customers to play their favorite casino games on the go, providing them with entertainment wherever they are. This has opened up new opportunities for online casinos to reach a larger customer base and expand their market share. Trends in the market indicate that the online casino industry in Southern Europe is becoming more competitive. As more players enter the market, online casinos are constantly innovating and improving their services to attract and retain customers. This includes offering a wide variety of games, attractive bonuses and promotions, and a seamless user experience. Furthermore, the legalization and regulation of online gambling in certain countries in Southern Europe have also contributed to the growth of the market. This has provided a sense of legitimacy and trust among customers, who are more willing to engage in online gambling activities when they are regulated by the government. Local special circumstances in Southern Europe also play a role in the development of the online casino market. For example, countries like Spain and Italy have a strong gambling culture, with a long history of land-based casinos. The transition to online gambling has been relatively smooth in these countries, as customers are already familiar with the concept of gambling and are open to trying out online casinos. Underlying macroeconomic factors, such as economic growth and disposable income, also influence the development of the online casino market in Southern Europe. As the economy improves and people have more disposable income, they are more likely to engage in leisure activities such as online gambling. Additionally, the tourism industry in Southern Europe attracts a large number of international visitors, who may also contribute to the growth of the online casino market. Overall, the Online Casinos market in Southern Europe is experiencing growth due to customer preferences for convenience and accessibility, increasing smartphone usage, competition among online casinos, legalization and regulation of online gambling, local special circumstances, and underlying macroeconomic factors.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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