Key regions: India, Brazil, Germany, South Korea, China
The Sport Events market in Southern Europe is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trend. Customer preferences in the Sport Events market in Southern Europe have shifted towards more active and experiential forms of entertainment. Consumers are increasingly seeking out opportunities to participate in or attend sporting events, rather than simply watching them on television. This shift is driven by a desire for a more immersive and engaging experience, as well as a growing interest in health and wellness. Additionally, there is a strong sense of community and camaraderie associated with attending sporting events, which further appeals to customers in Southern Europe. Trends in the market reflect this shift in customer preferences. There has been a significant increase in the number and variety of sport events being held in Southern Europe. From international sporting competitions to local tournaments, there is a wide range of options for sports enthusiasts to choose from. This increase in supply is driven by both domestic and international demand, as Southern Europe has become an attractive destination for sporting events. The region's favorable climate, world-class facilities, and passionate sports fans make it an ideal host for various sports competitions. Local special circumstances also contribute to the development of the Sport Events market in Southern Europe. The region has a rich sporting heritage and a strong tradition of hosting major sporting events. This legacy provides a solid foundation for the growth of the market. Furthermore, Southern European countries have invested heavily in infrastructure and facilities to support the hosting of sport events. This investment has not only improved the overall quality of sporting venues but has also created jobs and stimulated economic growth in the region. Underlying macroeconomic factors also play a role in the development of the Sport Events market in Southern Europe. The region has experienced steady economic growth in recent years, which has increased disposable income and consumer spending. This economic stability has created a favorable environment for the growth of the sport events industry. Additionally, Southern Europe's strategic location and well-developed transportation networks make it easily accessible for both domestic and international visitors, further driving the demand for sport events in the region. In conclusion, the Sport Events market in Southern Europe is experiencing significant growth and development due to shifting customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The region's focus on active and experiential entertainment, the increase in the number and variety of sport events, the rich sporting heritage and investment in infrastructure, and the favorable economic environment all contribute to this positive trend. As a result, the Sport Events market in Southern Europe is poised for continued growth in the future.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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