Market Insights Digital eServices Event Tickets

Cinema Tickets - Southern Europe

Southern Europe

Revenue in the Cinema Tickets market is projected to reach US$560.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.32%, resulting in a projected market volume of US$614.40m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 19.6m users by 2028.
User penetration will be 7.9% in 2024 and is expected to hit 8.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$29.90.
In global comparison, most revenue will be generated in China (US$6,963.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

Market

Region

Region comparison

Currency

Analyst Opinion

The Cinema Tickets market in Southern Europe is experiencing significant growth and development in recent years. Customer preferences in the region have shifted towards a more immersive and interactive cinema experience. Moviegoers are increasingly seeking out theaters that offer advanced technologies such as 3D screenings, IMAX, and Dolby Atmos sound systems. This trend is driven by the desire for a more engaging and realistic movie-watching experience. Additionally, there is a growing demand for luxury cinema options, with customers willing to pay a premium for comfortable seating, gourmet food and beverage options, and personalized service. Trends in the market indicate that Southern European countries are investing in the expansion and renovation of existing cinema theaters. This is driven by the increasing popularity of movies and the desire to provide customers with state-of-the-art facilities. Many theaters are upgrading their screens and sound systems to meet the demand for high-quality visuals and audio. Furthermore, there is a growing trend of cinemas partnering with online ticketing platforms to offer convenient booking options and attract a wider audience. Local special circumstances in Southern Europe also contribute to the development of the Cinema Tickets market. The region has a rich cultural heritage and a strong tradition of film appreciation. This has created a vibrant film industry and a dedicated audience that actively supports local and international films. Additionally, Southern European countries have a favorable climate that encourages outdoor activities, leading to the popularity of open-air cinema screenings during the summer months. These unique circumstances contribute to the overall growth and success of the Cinema Tickets market in the region. Underlying macroeconomic factors also play a role in the development of the Cinema Tickets market in Southern Europe. The region has seen a gradual recovery from the economic downturn, leading to increased disposable income and consumer spending. As a result, more people are able to afford cinema tickets and are willing to spend on entertainment experiences. Additionally, the rise of digital streaming platforms has created a competitive landscape for the cinema industry, prompting theaters to innovate and offer unique experiences to attract customers. In conclusion, the Cinema Tickets market in Southern Europe is experiencing growth and development due to changing customer preferences, investment in advanced technologies, local special circumstances, and favorable macroeconomic factors. The region's love for film, combined with the desire for immersive experiences, has created a thriving market that continues to evolve and expand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.