Online Gambling - Lithuania

Lithuania

Highlights

Revenue in the Online Gambling market is projected to reach US$366.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.83%, resulting in a projected market volume of US$442.90m by 2028.
The Online Lottery market has a projected market volume of US$172.20m in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$2.41k in 2024.
In the Online Gambling market, the number of users is expected to amount to 179.6k users by 2028.
User penetration in the Online Gambling market will be at 5.8% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Gambling market in Lithuania has been experiencing significant growth in recent years.

Customer preferences: Lithuanian customers have shown a strong preference for online gambling, with a growing number of players opting to gamble online rather than in traditional brick-and-mortar casinos. This shift in customer preferences can be attributed to several factors. Firstly, the convenience of online gambling allows players to enjoy their favorite games from the comfort of their own homes. Additionally, online gambling platforms offer a wide variety of games and betting options, providing customers with more choices and opportunities to win. Furthermore, the availability of mobile gambling apps has made it even easier for players to access online gambling services on the go.

Trends in the market: One of the key trends in the Online Gambling market in Lithuania is the increasing popularity of sports betting. Sports betting has become a favorite pastime for many Lithuanians, with a growing number of people placing bets on various sports events. This trend can be attributed to the rise of online sportsbooks, which offer a wide range of betting options and competitive odds. The popularity of sports betting is also fueled by the increasing coverage of sports events in the media and the growing interest in fantasy sports. Another trend in the market is the growing popularity of online casinos. Online casinos offer a wide range of games, including slots, poker, blackjack, and roulette, providing players with a diverse and immersive gambling experience. The availability of live dealer games has further enhanced the appeal of online casinos, as players can interact with real dealers and other players in real-time. The convenience and variety offered by online casinos have contributed to their increasing popularity among Lithuanian players.

Local special circumstances: One of the factors contributing to the growth of the Online Gambling market in Lithuania is the favorable regulatory environment. The Lithuanian government has implemented a licensing system for online gambling operators, ensuring that only reputable and trustworthy companies are allowed to operate in the market. This has instilled confidence in players and has helped to create a safe and secure online gambling environment. Additionally, the government has implemented measures to promote responsible gambling, including age verification and self-exclusion options.

Underlying macroeconomic factors: The growth of the Online Gambling market in Lithuania can also be attributed to the country's strong economic performance. Lithuania has experienced steady economic growth in recent years, with rising disposable incomes and a growing middle class. As a result, more people have the financial means to participate in online gambling activities. Furthermore, the increasing penetration of the internet and the widespread use of smartphones have made online gambling more accessible to a larger portion of the population. In conclusion, the Online Gambling market in Lithuania is experiencing significant growth due to customer preferences for convenience and variety, as well as favorable regulatory measures. The increasing popularity of sports betting and online casinos, coupled with the country's strong economic performance, have contributed to the expansion of the market. As the online gambling industry continues to evolve, it is expected that the market in Lithuania will continue to grow in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.