eServices

Revenue in the eServices market is projected to reach US$465.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.79%, resulting in a projected market volume of US$561.60m by 2028.
The Online Education market is expected to show a revenue growth of 11.9% in 2025.0.
The Online Gambling market has a projected market volume of US$366.80m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$2.41k in 2024.
In the Online Education market, the number of users is expected to amount to 514.3k users by 2028.
User penetration in the Event Tickets market will be at 17.4% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Lithuania is experiencing significant growth and development, driven by several key factors. Customer preferences are shifting towards digital solutions, and there is a growing demand for online services in various sectors. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the expansion of the eServices market in Lithuania.

Customer preferences: Customers in Lithuania are increasingly embracing digital solutions and online services. The convenience and accessibility of eServices appeal to a wide range of consumers, from tech-savvy millennials to older generations seeking simplified processes. The demand for online shopping, digital banking, and eGovernment services is on the rise, as customers prioritize efficiency and time-saving options.

Trends in the market: The eServices market in Lithuania is witnessing a surge in e-commerce. Online shopping platforms are gaining popularity, offering a wide range of products and services to customers. The ease of browsing, comparing prices, and making purchases from the comfort of their homes has attracted a growing number of consumers. This trend is expected to continue as more businesses establish their online presence and offer competitive digital shopping experiences. Another significant trend in the eServices market is the growth of digital banking. Customers are increasingly embracing online banking services, such as mobile banking apps and internet banking platforms. The convenience of managing finances, making payments, and accessing account information through digital channels has led to a shift away from traditional brick-and-mortar bank branches. This trend is driven by the increasing adoption of smartphones and the growing trust in secure online banking systems.

Local special circumstances: Lithuania has a highly educated population with a strong tech-savvy culture. The country has invested heavily in digital infrastructure and has a high internet penetration rate. This favorable environment has facilitated the growth of the eServices market, with businesses and consumers readily adopting digital solutions. Furthermore, the government has been actively promoting the digitization of public services, offering online platforms for citizens to access various government services, such as tax filing, healthcare, and education.

Underlying macroeconomic factors: Lithuania's strong economic growth and stable business environment have contributed to the expansion of the eServices market. The country has attracted foreign investments, particularly in the technology sector, which has further fueled the development of digital services. Additionally, the government's focus on innovation and entrepreneurship has created a favorable ecosystem for startups and digital businesses to thrive. In conclusion, the eServices market in Lithuania is experiencing significant growth and development due to shifting customer preferences, favorable local circumstances, and underlying macroeconomic factors. The demand for online shopping and digital banking is on the rise, driven by convenience and accessibility. Lithuania's tech-savvy culture, strong digital infrastructure, and supportive government policies have created a conducive environment for the expansion of the eServices market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.