Online Gambling - Ivory Coast

Ivory Coast

Highlights

Revenue in the Online Gambling market is projected to reach US$119.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.36%, resulting in a projected market volume of US$153.40m by 2028.
The Online Sports Betting market has a projected market volume of US$57.94m in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$536.80 in 2024.
In the Online Gambling market, the number of users is expected to amount to 266.9k users by 2028.
User penetration in the Online Gambling market will be at 0.8% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Gambling market in Ivory Coast has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences: Ivory Coast has a young and tech-savvy population, with a high proportion of internet users. This has created a strong demand for online gambling services, as people are increasingly looking for convenient and accessible ways to enjoy their favorite casino games and sports betting. Additionally, the growing popularity of mobile devices has further fueled the adoption of online gambling, as people can now easily access these platforms on their smartphones and tablets.

Trends in the market: One of the key trends in the online gambling market in Ivory Coast is the rise of sports betting. Football is the most popular sport in the country, and people are increasingly placing bets on their favorite teams and players. This trend is supported by the availability of online platforms that offer a wide range of betting options and competitive odds. Furthermore, the introduction of live betting, where people can place bets during a match, has added to the excitement and engagement of sports betting. Another trend in the market is the increasing popularity of online casinos. People are now able to play a wide variety of casino games, such as slots, roulette, and poker, from the comfort of their own homes. This convenience, combined with the attractive bonuses and promotions offered by online casinos, has led to a growing number of players in Ivory Coast.

Local special circumstances: Ivory Coast has a relatively liberal regulatory environment when it comes to online gambling. While the government imposes certain restrictions and regulations to ensure responsible gambling, it does not prohibit online gambling outright. This has created a favorable business environment for online gambling operators, allowing them to establish a presence in the country and attract a large customer base. Furthermore, the increasing availability of mobile payment solutions in Ivory Coast has made it easier for people to deposit and withdraw funds from online gambling platforms. Mobile money services, such as Orange Money and MTN Mobile Money, are widely used in the country, providing a convenient and secure way for people to engage in online gambling activities.

Underlying macroeconomic factors: The economic growth and stability of Ivory Coast have also contributed to the development of the online gambling market. As the country's economy continues to expand, more people have disposable income to spend on leisure activities, including online gambling. Additionally, the government's efforts to improve internet infrastructure and expand access to affordable internet services have further facilitated the growth of the online gambling market. In conclusion, the online gambling market in Ivory Coast is experiencing significant growth due to changing customer preferences, favorable local circumstances, and underlying macroeconomic factors. With a young and tech-savvy population, a growing demand for sports betting and online casinos, a liberal regulatory environment, and a stable economy, Ivory Coast presents a promising market for online gambling operators.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.