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Online Gambling - Hong Kong

Hong Kong
  • Revenue in the Online Gambling market is projected to reach US$652.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.56%, resulting in a projected market volume of US$809.70m by 2028.
  • The Online Lottery market has a projected market volume of US$390.50m in 2024.
  • In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.14k in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 664.9k users by 2028.
  • User penetration in the Online Gambling market will be at 7.4% in 2024.

Definition:

The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.

Structure:

Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.

In-Scope

  • Online casinos such as Tipico games
  • Online sports betting such as Bet365
  • Online poker rooms such as Pokerstars
  • Online lottery such as Lottoland

Out-Of-Scope

  • Offline gambling activities such as betshops or land-based casinos
  • Illegal gambling websites and activities
  • Online trading, investing, or other financial activities that involve a risk of loss
Online Gambling: market data & analysis - Cover

Market Insights report

Online Gambling: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Online Gambling market in Hong Kong has been experiencing significant growth in recent years.

    Customer preferences:
    One of the main reasons for this growth is the increasing popularity of online gambling among Hong Kong residents. With the advancement of technology and the widespread use of smartphones and tablets, more and more people are turning to online platforms for their gambling needs. Online gambling provides convenience and accessibility, allowing customers to gamble from the comfort of their own homes or on the go.

    Trends in the market:
    Another trend in the market is the rise of online casinos and sports betting platforms. These platforms offer a wide range of casino games and sports betting options, catering to the diverse preferences of Hong Kong customers. The availability of various payment methods and secure online transactions has also contributed to the growth of the online gambling market in Hong Kong.

    Local special circumstances:
    Hong Kong has a well-developed financial system and a high level of internet penetration, which has created a favorable environment for the growth of the online gambling market. The city also has a strong culture of gambling, with many residents enjoying activities such as horse racing and lottery. The legalization of online gambling in certain jurisdictions has further fueled the growth of the market.

    Underlying macroeconomic factors:
    The strong economy of Hong Kong and the increasing disposable income of its residents have also played a role in the growth of the online gambling market. As people have more money to spend, they are more likely to engage in leisure activities such as online gambling. Furthermore, the city's proximity to mainland China, where online gambling is heavily restricted, has attracted Chinese customers to the Hong Kong market. In conclusion, the Online Gambling market in Hong Kong is experiencing significant growth due to the increasing popularity of online gambling, the rise of online casinos and sports betting platforms, the favorable local circumstances, and the underlying macroeconomic factors. As technology continues to advance and the market becomes more competitive, it is expected that the online gambling market in Hong Kong will continue to thrive in the coming years.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Online Gambling: market data & analysis - BackgroundOnline Gambling: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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