Online Dating - Hong Kong

Hong Kong

Highlights

Revenue in the Online Dating market is projected to reach US$11.84m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.56%, resulting in a projected market volume of US$12.11m by 2028.
In the Online Dating market, the number of users is expected to amount to 492.2k users by 2028.
User penetration will be 6.3% in 2024 and is expected to hit 6.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$24.29.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Hong Kong has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating as a mainstream way to meet potential partners. Customer preferences in the Online Dating market in Hong Kong have shifted towards convenience and efficiency. With the fast-paced lifestyle in Hong Kong, many individuals are turning to online dating platforms as a convenient and time-saving way to find potential partners. The ability to browse through profiles and connect with others from the comfort of their own homes or on-the-go has become increasingly appealing. Additionally, the anonymity and privacy offered by online dating platforms have also attracted users who may be hesitant to meet new people in more traditional ways. Trends in the Online Dating market in Hong Kong reflect global patterns, with the rise of mobile dating apps playing a significant role. The accessibility and convenience of mobile apps have made them a popular choice among Hong Kong users, allowing them to easily connect with others and arrange dates. In addition, the integration of social media features, such as the ability to link Instagram or Facebook profiles, has further enhanced the user experience and made it easier for individuals to showcase their personalities and interests. Local special circumstances in Hong Kong have also contributed to the growth of the Online Dating market. The high population density and limited physical space in Hong Kong make it challenging for individuals to meet potential partners organically. Online dating platforms provide a solution to this issue by expanding the pool of potential matches and facilitating connections between individuals who may not have crossed paths otherwise. Furthermore, the increasing number of expatriates and foreigners in Hong Kong has also fueled the demand for online dating services, as these individuals often seek to connect with locals or fellow expats. Underlying macroeconomic factors, such as the increasing internet penetration rate and smartphone adoption, have also played a role in the development of the Online Dating market in Hong Kong. The widespread availability of affordable smartphones and the expansion of internet infrastructure have made online dating more accessible to a larger portion of the population. Additionally, the growing acceptance and normalization of online dating as a legitimate way to meet partners have further contributed to the market's growth. In conclusion, the Online Dating market in Hong Kong is experiencing significant growth due to changing customer preferences, the rise of mobile dating apps, local special circumstances, and underlying macroeconomic factors. As online dating continues to gain acceptance and popularity, it is expected that the market will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.