Online Sports Betting - Hong Kong

Revenue in the Online Sports Betting market is projected to reach US$261.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.51%, resulting in a projected market volume of US$324.00m by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 473.3k users by 2028.
User penetration will be 4.9% in 2024 and is expected to hit 6.0% by 2028.
The average revenue per user (ARPU) is expected to amount to US$687.30.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in Hong Kong is experiencing significant growth due to several factors.

Customer preferences: Customers in Hong Kong are increasingly turning to online sports betting as a convenient and accessible way to engage in sports gambling. The rise of mobile technology and the widespread use of smartphones has made it easier for people to place bets on their favorite sports teams or events. Additionally, the availability of a wide range of sports and betting options online has attracted a diverse customer base, including both casual bettors and more serious gamblers.

Trends in the market: One of the key trends in the online sports betting market in Hong Kong is the growing popularity of live betting. Live betting allows customers to place bets on sporting events as they are happening, providing an interactive and engaging experience. This trend has been driven by advancements in technology, such as live streaming and real-time data feeds, which enable customers to make informed decisions and react quickly to changes in the game. Another trend in the market is the increasing focus on responsible gambling. As the online sports betting market continues to grow, there is a growing recognition of the need to protect customers from the potential harms of excessive gambling. Online betting platforms in Hong Kong are implementing measures such as self-exclusion options, deposit limits, and educational resources to promote responsible gambling practices.

Local special circumstances: Hong Kong has a unique legal framework for online sports betting. While land-based sports betting is illegal in the region, online sports betting is allowed through licensed operators. This has created a regulated and controlled market, ensuring that customers have access to safe and secure platforms for their betting activities. The Hong Kong Jockey Club, a government-controlled organization, is the only authorized provider of online sports betting services in the region. This monopoly has contributed to the growth of the online sports betting market in Hong Kong, as customers have limited options for placing bets legally.

Underlying macroeconomic factors: The growing popularity of online sports betting in Hong Kong can also be attributed to the region's strong economy and high disposable income levels. Hong Kong has a thriving financial sector and a high standard of living, which has created a favorable environment for the development of the online sports betting market. Additionally, the region's proximity to mainland China, where sports betting is heavily restricted, has made Hong Kong an attractive destination for Chinese bettors. The influx of Chinese customers has further fueled the growth of the online sports betting market in Hong Kong. In conclusion, the Online Sports Betting market in Hong Kong is experiencing significant growth due to customer preferences for convenient and accessible betting options, the popularity of live betting, and a focus on responsible gambling. The unique legal framework in Hong Kong, along with the region's strong economy and proximity to mainland China, have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.