Online Gambling - Austria

Austria

Highlights

Revenue in the Online Gambling market is projected to reach US$683.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.50%, resulting in a projected market volume of US$815.50m by 2028.
The Online Casinos market has a projected market volume of US$326.20m in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.01k in 2024.
In the Online Gambling market, the number of users is expected to amount to 784.0k users by 2028.
User penetration in the Online Gambling market will be at 7.4% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Gambling market in Austria has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances. Customer preferences have played a crucial role in the development of the Online Gambling market in Austria. With the advancement of technology and the widespread use of smartphones and tablets, more and more Austrians are turning to online platforms for their gambling needs. The convenience and accessibility of online gambling platforms have attracted a larger customer base, including younger generations who are more comfortable with digital platforms. Additionally, the availability of a wide range of online gambling options, including casino games, sports betting, and poker, has further contributed to the growth of the market. In terms of trends, the Online Gambling market in Austria has witnessed a shift towards mobile gambling. The increasing penetration of smartphones and the availability of high-speed internet connections have made it easier for customers to access online gambling platforms on their mobile devices. This trend is expected to continue as mobile technology continues to advance and become more integrated into people's daily lives. Another trend in the market is the rise of live dealer games. Live dealer games provide a more immersive and interactive gambling experience, allowing players to interact with real dealers and other players in real-time. This trend has gained popularity in Austria as it combines the convenience of online gambling with the social aspect of traditional brick-and-mortar casinos. Local special circumstances have also contributed to the growth of the Online Gambling market in Austria. The country has a well-regulated gambling industry, with strict licensing and regulation requirements. This has created a sense of trust and security among customers, making them more willing to engage in online gambling activities. Additionally, the Austrian government has implemented measures to protect consumers from problem gambling, such as self-exclusion programs and responsible gambling initiatives. These efforts have further enhanced the reputation of the online gambling industry in Austria and attracted more customers. Underlying macroeconomic factors have also played a role in the development of the Online Gambling market in Austria. The country has a strong economy and a high standard of living, which has led to increased disposable income among the population. This, coupled with the desire for entertainment and leisure activities, has contributed to the growth of the online gambling market. In conclusion, the Online Gambling market in Austria has experienced significant growth due to changing customer preferences, including the shift towards mobile gambling and the popularity of live dealer games. The country's well-regulated gambling industry, local special circumstances, and underlying macroeconomic factors have also contributed to this growth. As technology continues to advance and customer preferences evolve, the market is expected to continue expanding in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.