The Event Tickets market in Austria has been experiencing significant growth in recent years. Customer preferences have shifted towards attending live events and concerts, leading to an increased demand for event tickets. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market.
Customer preferences: Austrian consumers have shown a strong preference for attending live events and concerts. This can be attributed to the unique experience and entertainment value that live performances offer. Many people are willing to spend their disposable income on event tickets as a form of leisure and entertainment. The desire for social interaction and the opportunity to see their favorite artists or performers live has driven the demand for event tickets in Austria.
Trends in the market: One of the key trends in the Event Tickets market in Austria is the increasing popularity of music festivals. These multi-day events attract a large number of attendees from both Austria and neighboring countries. The festival culture has gained momentum in recent years, with a growing number of music festivals being organized across the country. This trend has significantly contributed to the growth of the event tickets market. Another trend in the market is the rise of online ticketing platforms. Consumers are increasingly purchasing event tickets online, as it offers convenience and a wider range of options. Online platforms provide a seamless and user-friendly experience, allowing customers to browse and compare ticket prices, select preferred seats, and make secure payments. This shift towards online ticketing has further fueled the growth of the market.
Local special circumstances: Austria has a rich cultural heritage and a vibrant arts scene. The country hosts a wide range of events and performances, including classical concerts, opera, theater, and contemporary music festivals. The diverse cultural offerings attract both domestic and international audiences, contributing to the demand for event tickets. The reputation of Austrian artists and performers also plays a significant role in attracting attendees to live events.
Underlying macroeconomic factors: The strong and stable economy of Austria has provided consumers with higher disposable incomes, allowing them to spend more on leisure activities such as attending live events. The country's low unemployment rate and favorable business environment have also contributed to the growth of the event tickets market. Additionally, the government's support for the arts and cultural sector through funding and subsidies has helped create a thriving event industry in Austria. In conclusion, the Event Tickets market in Austria is experiencing growth due to customer preferences for live events and concerts, the popularity of music festivals, the rise of online ticketing platforms, the country's rich cultural scene, and the favorable macroeconomic factors. The market is expected to continue developing as consumers continue to seek unique entertainment experiences and the event industry in Austria continues to thrive.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
