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Sport Events - Austria

Austria

Revenue in the Sport Events market is projected to reach US$82.98m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.68%, resulting in a projected market volume of US$88.71m by 2028.
In the Sport Events market, the number of users is expected to amount to 559.7k users by 2028.
User penetration will be 6.1% in 2024 and is expected to hit 6.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$150.40.
In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

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Analyst Opinion

The Sport Events market in Austria is experiencing steady growth due to a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Austria are driving the growth of the Sport Events market. Austrians have a strong passion for sports and enjoy participating in and attending various sporting events. They appreciate the opportunity to engage in physical activities and support their favorite teams and athletes. This demand for sports events creates a favorable environment for the market to expand. Trends in the market are also contributing to its development. One notable trend is the increasing popularity of international sports events in Austria. The country has hosted several major sporting competitions, such as the Alpine Skiing World Cup and the European Athletics Championships. These events attract a large number of participants and spectators from around the world, boosting the local economy and promoting Austria as a sports destination. Another trend is the growing interest in niche sports events. Austrians are becoming more open to exploring and participating in non-traditional sports. This trend has led to the emergence of new sports events catering to specific interests, such as extreme sports competitions and adventure races. These niche events attract a dedicated audience and contribute to the overall growth of the market. Local special circumstances also play a role in the development of the Sport Events market in Austria. The country's picturesque landscapes and natural resources provide an ideal setting for outdoor sports events. The Alps, for example, offer opportunities for skiing, snowboarding, and mountaineering events. Additionally, Austria's rich cultural heritage and historical landmarks provide unique venues for sports events, creating a memorable experience for participants and spectators. Underlying macroeconomic factors further support the growth of the Sport Events market in Austria. The country has a stable economy and a high standard of living, allowing individuals to allocate disposable income towards leisure activities, including sports events. Additionally, the government and private sector investments in sports infrastructure and facilities contribute to the overall development of the market. In conclusion, the Sport Events market in Austria is experiencing growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Austrians' passion for sports, the popularity of international and niche events, the country's natural resources and cultural heritage, and the stable economy all contribute to the positive development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.