Online Education - G7

Highlights

Revenue in the Online Education market is projected to reach US$112.00bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.50%, resulting in a projected market volume of US$167.00bn by 2028.
The Online University Education market has a projected market volume of US$102.50bn in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$823.20 in 2024.
In the Online Education market, the number of users is expected to amount to 179.3m users by 2028.
User penetration in the Online Education market will be at 0.00 in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in G7 countries is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this growth. Customer preferences play a crucial role in the development of the Online Education market in G7 countries. With the increasing availability of high-speed internet and technological advancements, customers are increasingly opting for online learning platforms. The convenience and flexibility offered by online education platforms allow customers to access educational content anytime and anywhere. Additionally, the ability to learn at their own pace and the wide range of courses available online cater to the diverse needs and interests of customers. Trends in the market further drive the growth of the Online Education market in G7 countries. One prominent trend is the increasing adoption of Massive Open Online Courses (MOOCs). MOOCs provide free or low-cost access to high-quality educational content from renowned institutions, making education more accessible to a larger audience. Another trend is the rise of online certification programs, which allow individuals to enhance their skills and improve their career prospects. The demand for lifelong learning and upskilling in a rapidly changing job market drives the popularity of these certification programs. Local special circumstances also contribute to the development of the Online Education market in G7 countries. For example, in countries like the United States and Canada, where the population is spread across vast geographical areas, online education bridges the gap between remote areas and educational institutions. It provides access to quality education for individuals who may not have easy access to traditional educational institutions. Additionally, in countries like Japan and Germany, where the aging population is a concern, online education platforms offer opportunities for lifelong learning and skill development. Underlying macroeconomic factors also play a role in the growth of the Online Education market in G7 countries. The increasing demand for skilled labor in a knowledge-based economy drives the need for continuous learning and upskilling. Online education platforms provide a cost-effective solution for individuals to acquire new skills and stay competitive in the job market. Furthermore, the COVID-19 pandemic has accelerated the adoption of online education as traditional educational institutions shifted to remote learning. This has further fueled the growth of the Online Education market in G7 countries. In conclusion, the Online Education market in G7 countries is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience and flexibility of online learning, the adoption of MOOCs and certification programs, the need for lifelong learning, and the demand for skilled labor all contribute to the growth of the market. As technology continues to advance and education becomes increasingly digital, the Online Education market in G7 countries is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.