The Event Tickets market in G7 has experienced significant growth in recent years, driven by changing customer preferences and the underlying macroeconomic factors in these countries.
Customer preferences: Customers in the G7 countries have shown a growing interest in attending live events, such as concerts, sports games, and theater performances. This is driven by a desire for unique experiences and the opportunity to connect with their favorite artists or sports teams in person. Additionally, the rise of social media has created a culture of sharing experiences, leading to a greater demand for event tickets.
Trends in the market: One of the key trends in the Event Tickets market in G7 is the increasing popularity of online ticket sales. Customers are now able to easily purchase tickets from the comfort of their own homes or on their mobile devices, eliminating the need to visit physical ticket outlets. This has led to a more convenient and streamlined ticket purchasing process, resulting in higher ticket sales. Another trend in the market is the emergence of ticket resale platforms. These platforms allow customers to buy and sell tickets to events that are sold out or in high demand. This has created a secondary market for event tickets, where prices can fluctuate based on supply and demand. While this has provided customers with more flexibility in obtaining tickets, it has also raised concerns about ticket scalping and inflated prices.
Local special circumstances: Each G7 country has its own unique characteristics that influence the Event Tickets market. For example, in the United States, there is a strong sports culture, with a high demand for tickets to professional sports games. In Japan, there is a strong interest in traditional arts and cultural performances, leading to a high demand for tickets to theater shows and concerts.
Underlying macroeconomic factors: The strong economic growth in the G7 countries has contributed to the development of the Event Tickets market. As disposable incomes have risen, customers have had more money to spend on entertainment and leisure activities, including attending live events. Additionally, the G7 countries have a well-developed infrastructure for hosting events, including stadiums, arenas, and concert halls, which has further supported the growth of the market. In conclusion, the Event Tickets market in G7 has experienced significant growth due to changing customer preferences, such as a desire for unique experiences and the convenience of online ticket sales. The emergence of ticket resale platforms has also played a role in the market's development. Each G7 country has its own local special circumstances that influence the market, and the strong macroeconomic factors in these countries have further supported the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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