Online Education - Finland

Finland

Highlights

Revenue in the Online Education market is projected to reach US$100.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.10%, resulting in a projected market volume of US$118.50m by 2028.
The Online Learning Platform market has a projected market volume of US$69.21m in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$91.85 in 2024.
In the Online Education market, the number of users is expected to amount to 1.5m users by 2028.
User penetration in the Online Education market will be at 19.7% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in Finland is experiencing significant growth and development in recent years.

Customer preferences: Finnish customers are increasingly turning to online education as a convenient and flexible way to acquire new skills and knowledge. The busy lifestyles of modern individuals often make it difficult to attend traditional in-person classes, and online education provides a solution to this problem. Additionally, the ability to access course materials and lectures at any time and from any location is highly appealing to Finnish learners. This flexibility allows them to fit their studies around their work and personal commitments, making online education a popular choice.

Trends in the market: One of the key trends in the Finnish online education market is the increasing demand for professional development courses. As the job market becomes more competitive, individuals are seeking to enhance their skills and knowledge to stay relevant and advance in their careers. Online education platforms offer a wide range of professional development courses, such as project management, digital marketing, and data analysis, catering to the needs of Finnish professionals. Another trend in the market is the rise of online language learning. Finland is a country with a high level of English proficiency, but there is still a demand for language learning, especially in other languages such as Spanish, German, and Chinese. Online language learning platforms provide a convenient and effective way for Finnish learners to improve their language skills, whether for personal or professional reasons.

Local special circumstances: Finland has a well-developed education system and a strong emphasis on lifelong learning. The country places great importance on education and invests heavily in it. This cultural value of education contributes to the popularity of online education in Finland. Finnish learners have a strong desire to continuously learn and develop themselves, and online education offers them the opportunity to do so.

Underlying macroeconomic factors: Finland is a technologically advanced country with high internet penetration rates. This enables easy access to online education platforms and resources for Finnish learners. The country also has a high level of digital literacy, making it easier for individuals to navigate and engage with online learning platforms. Furthermore, the COVID-19 pandemic has accelerated the adoption of online education in Finland, as it has in many other countries. The pandemic has led to the closure of schools and universities, forcing students to turn to online learning. This shift has further highlighted the benefits and advantages of online education, leading to increased demand and growth in the market. In conclusion, the Online Education market in Finland is experiencing significant growth and development due to customer preferences for convenience and flexibility, the increasing demand for professional development courses, the rise of online language learning, the cultural value of education, and the underlying macroeconomic factors such as high internet penetration rates and digital literacy. The COVID-19 pandemic has also played a role in driving the growth of online education in Finland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.