eServices

Revenue in the eServices market is projected to reach US$1.73bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.58%, resulting in a projected market volume of US$2.07bn by 2028.
The Online Education market is expected to show a revenue growth of 11.9% in 2025.0.
The Online Gambling market has a projected market volume of US$1.31bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.31k in 2024.
In the Event Tickets market, the number of users is expected to amount to 1.7m users by 2028.
User penetration in the Event Tickets market will be at 31.0% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Finland has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital technologies. Customers in Finland are increasingly turning to eServices for convenience, efficiency, and cost savings. This trend is expected to continue as more businesses and individuals embrace digitalization.

Customer preferences: Customers in Finland are increasingly seeking convenience and efficiency in their interactions with businesses and government agencies. The availability of eServices allows them to access a wide range of services online, from banking and shopping to healthcare and education. This shift in customer preferences is driven by the desire for time-saving and hassle-free experiences.

Trends in the market: One of the key trends in the eServices market in Finland is the rapid growth of online shopping. Finnish consumers are increasingly turning to online retailers for their shopping needs, driven by the convenience of browsing and purchasing products from the comfort of their own homes. This trend is expected to continue as more businesses invest in their online presence and offer a seamless shopping experience. Another trend in the eServices market is the digitization of government services. The Finnish government has been actively promoting the use of eServices to streamline administrative processes and improve citizen engagement. This includes initiatives such as digital identification systems and online tax filing. The adoption of eServices by government agencies is expected to increase as more services become available online.

Local special circumstances: Finland has a highly developed digital infrastructure, which has facilitated the growth of the eServices market. The country has a high internet penetration rate and a strong mobile network coverage, making it easy for customers to access eServices from anywhere. This has created a favorable environment for businesses to offer eServices and for customers to embrace digital technologies. The Finnish government has also played a significant role in promoting the adoption of eServices. It has implemented policies and initiatives to encourage businesses and individuals to embrace digitalization. This includes providing financial incentives for businesses to invest in eServices and offering training programs to improve digital skills among the population.

Underlying macroeconomic factors: The growth of the eServices market in Finland is also influenced by underlying macroeconomic factors. The country has a strong economy and a high standard of living, which has increased the demand for convenient and efficient services. Additionally, the high level of digital literacy among the population has facilitated the adoption of eServices. Furthermore, the COVID-19 pandemic has accelerated the adoption of eServices in Finland. The need for social distancing and the temporary closure of physical businesses have forced businesses and individuals to rely more on digital channels. This has created an opportunity for eServices providers to expand their customer base and offer new services to meet the changing needs of customers. In conclusion, the eServices market in Finland is experiencing significant growth due to changing customer preferences, the digitization of government services, a favorable local environment, and underlying macroeconomic factors. The increasing adoption of eServices is expected to continue as businesses and individuals embrace digital technologies for convenience, efficiency, and cost savings.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.