Sport Events - Thailand | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$72.53m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.86%, resulting in a projected market volume of US$81.20m by 2028.
In the Sport Events market, the number of users is expected to amount to 2.4m users by 2028.
User penetration will be 3.4% in 2024 and is expected to hit 3.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$29.99.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Thailand has been experiencing significant growth in recent years, driven by a combination of customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Thailand have shifted towards a more active and health-conscious lifestyle, with an increasing number of people participating in sports and fitness activities. This has created a strong demand for sport events, as individuals seek opportunities to showcase their skills and compete with others. Additionally, there is a growing interest in spectator sports, with fans eagerly attending live sporting events to support their favorite teams and athletes. Trends in the market have also contributed to the development of the sport events industry in Thailand. The country has been actively promoting itself as a sports tourism destination, hosting major international sporting events such as the Asian Games and the Southeast Asian Games. These events have not only attracted participants and spectators from around the world but have also boosted the local economy through increased tourism and spending. Furthermore, the rise of social media and digital platforms has played a significant role in the growth of the sport events market in Thailand. People are now able to easily access information about upcoming events, purchase tickets online, and share their experiences with others. This has created a sense of community and excitement around sport events, further fueling their popularity. Local special circumstances in Thailand, such as the country's tropical climate and diverse natural landscapes, have also contributed to the development of the sport events market. Thailand offers a wide range of outdoor activities, including water sports, mountain biking, and trekking, making it an attractive destination for adventure sports enthusiasts. Additionally, the country's rich cultural heritage and tradition of martial arts have given rise to unique sport events, such as Muay Thai competitions, which draw both local and international participants. Underlying macroeconomic factors, such as economic growth and increased disposable income, have provided a favorable environment for the sport events market in Thailand to thrive. As the country's economy continues to expand, more people have the financial means to participate in sports and attend sporting events. This has created a larger customer base and increased demand for sport events across the country. In conclusion, the Sport Events market in Thailand is developing rapidly due to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The increasing interest in sports and fitness, the promotion of Thailand as a sports tourism destination, the influence of social media, the country's unique natural landscapes and cultural heritage, and the growth of the economy have all contributed to the growth of the sport events industry in Thailand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.