Online Food Delivery - Thailand

  • Thailand
  • In 2025, the projected revenue in the Online Food Delivery market in Thailand is expected to reach US$5.25bn.
  • The market is projected to show an annual growth rate (CAGR 2025-2028) of 8.68%, resulting in a projected market volume of US$6.74bn by 2028.
  • The Grocery Delivery market in Thailand is expected to experience a revenue growth of 14.0% in 2026.
  • In 2025, the projected market volume for the Grocery Delivery market in Thailand is US$2.97bn.
  • When compared globally, in China is expected to generate the highest revenue in the Online Food Delivery market, reaching US$498.80bn in 2025.
  • The average revenue per user (ARPU) in the Grocery Delivery market in Thailand is projected to be US$208.70 in 2025.
  • By 2028, the number of users in the Meal Delivery market in Thailand is expected to reach 23.7m users.
  • The user penetration in the Meal Delivery market in Thailand is projected to be 31.0% in 2025.
  • Thailand's online food delivery market is experiencing rapid growth due to a rising demand for convenience and a wide variety of food options.

Key regions: India, United States, Asia, China, Europe

Market
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Currency

Revenue

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2024

Source: Statista Market Insights

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Most recent update: Mar 2024

Source: Statista Market Insights

Digital

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Online Food Delivery: market data & analysis - Background Online Food Delivery: market data & analysis - Cover

Demographics

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Most recent update: Mar 2024

Sources: Statista Market Insights , Statista Consumer Insights Global

Analyst Opinion

The Online Food Delivery Market is a combination of Grocery Delivery and Meal Delivery. The market gained a great deal of traction from the COVID-19 Pandemic. The growth can be seen in almost every market. Now that food aggregators like Just Eat Takeaway and Delivery Hero have established themselves, they are now venturing into the Grocery Delivery space. While acquisitions are nothing new in the Meal Delivery space, these aggregators are taking big risks as Quick Commerce has yet to prove profitable.

Although the market saw two years of unprecedented growth, 2022 is looking to slow that down with uncertain macroeconomic conditions and consumers looking to save money. Consolidation of the key players will likely happen which will further expand the gray area between Grocery and Meal Delivery.

China and the US lead in terms of Gross Merchandising Value (GMV). Chinese companies are well-established and the market is mature. U.S. consumers enjoy discretionary spending and that does not look to be slowing down anytime soon.

Users

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Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

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Most recent update: Mar 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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