Online Gambling - Thailand | Statista Market Forecast

Revenue in the Online Gambling market is projected to reach US$546.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.34%, resulting in a projected market volume of US$672.50m by 2028.
The Online Sports Betting market has a projected market volume of US$253.00m in 2024.
In global comparison, most revenue will be generated United States (US$23.03bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$397.90 in 2024.
In the Online Gambling market, the number of users is expected to amount to 1.6m users by 2028.
User penetration in the Online Gambling market will be at 2.0% in 2024.

Definition:

The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.

Structure:

Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.

Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland

Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss

The Online Gambling market in Thailand is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Thailand have shifted towards online gambling due to its convenience and accessibility. With the increasing penetration of smartphones and internet connectivity, more people are opting for online gambling platforms as a form of entertainment. Additionally, the younger generation in Thailand is more tech-savvy and open to exploring new digital experiences, including online gambling. Trends in the market indicate that online gambling platforms are constantly evolving to provide a better user experience. This includes the introduction of live casino games, virtual reality gambling, and mobile applications. These advancements attract more customers and keep them engaged for longer periods of time. Furthermore, online gambling platforms are offering a wider variety of games to cater to different customer preferences, such as sports betting, poker, and slot games. Local special circumstances in Thailand contribute to the growth of the online gambling market. Traditional gambling activities are heavily regulated and restricted in the country. As a result, many individuals turn to online gambling as an alternative. Online platforms provide a safe and secure environment for gambling enthusiasts to enjoy their favorite games without the risk of legal consequences. Underlying macroeconomic factors also play a role in the development of the online gambling market in Thailand. The country has a growing middle class with disposable income, which allows for increased spending on leisure activities. Additionally, the tourism industry in Thailand attracts a large number of international visitors, many of whom may be interested in online gambling. The combination of a growing domestic market and international demand contributes to the overall expansion of the online gambling industry. In conclusion, the Online Gambling market in Thailand is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online gambling, along with advancements in technology and a wider variety of games, attract more customers. The restrictive regulations on traditional gambling activities in Thailand also drive individuals towards online platforms. The growing middle class and the influx of international tourists further contribute to the expansion of the online gambling industry in Thailand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.